@d:tech NY Rises Like a Phoenix
Marketing

@d:tech NY Rises Like a Phoenix

24y Eric Picard

@d:tech NY Rises Like a Phoenix

Follow along with Eric as he takes a look at the technologies making waves at the show. Read More...

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The TiVo Effect: Advertisers See Less TV Ad Spending
Media

The TiVo Effect: Advertisers See Less TV Ad Spending

24y Brian Morrissey

The TiVo Effect: Advertisers See Less TV Ad Spendi...

A new Forrester Research study finds advertisers in a quandary over how to deal with ad-skipping technology and ready to explore other media options. ...

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Execs and Accounts for November 25, 2002
Media

Execs and Accounts for November 25, 2002

24y Zachary Rodgers

Execs and Accounts for November 25, 2002

Edelman is tapped by DigitalThink for public relations; BTLookSmart signs a string of ad agreements in the run up to Christmas; MoreVisibility.com is ...

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The Value of a Value Proposition
Email

The Value of a Value Proposition

24y Barry Stamos

The Value of a Value Proposition

Use email to drive traffic to a destination where your value proposition is housed. Read More...

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Forced Entry: The Intrusiveness Question
Marketing

Forced Entry: The Intrusiveness Question

24y Gary Stein

Forced Entry: The Intrusiveness Question

Intrusiveness: Nowhere near as bad as irrelevance. Read More...

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Usage Flat Among Financial Pros
Marketing

Usage Flat Among Financial Pros

24y Robyn Greenspan

Usage Flat Among Financial Pros

Go figure – the Internet plays a large role in the daily activities of financial service professionals, but usage remains about the same as last year....

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Researcher: Net Ad Spending to Grow 16 Percent in 2003
Media

Researcher: Net Ad Spending to Grow 16 Percent in 2003

24y Brian Morrissey

Researcher: Net Ad Spending to Grow 16 Percent in ...

Web advertising is poised for dramatic growth over the next few years, according to Global Insight. Read More...

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Affiliate Tool Time TV
Marketing

Affiliate Tool Time TV

24y Jim Kukral

Affiliate Tool Time TV

If power tools can have their own TV show, why not affiliate tools? Read More...

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What Is Bubblegum Marketing?
Analytics

What Is Bubblegum Marketing?

24y Bryan Eisenberg

What Is Bubblegum Marketing?

Sticky Web sites that attract lots of eyeballs just aren't enough anymore. Read More...

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TiVo: One Million Subscribers in 2003
Media

TiVo: One Million Subscribers in 2003

24y Brian Morrissey

TiVo: One Million Subscribers in 2003

The PVR maker says it will double its growth next year, while continuing to ramp up its nascent interactive advertising campaigns. Read More...

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SBI Inks Deal to Buy Razorfish
Media

SBI Inks Deal to Buy Razorfish

24y Brian Morrissey

SBI Inks Deal to Buy Razorfish

UPDATE: The $8.2 million transaction would bring to a close the turbulent story of the interactive services firm that symbolized, to many, the Net boo...

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Execs and Accounts for November 22, 2002
Media

Execs and Accounts for November 22, 2002

24y Zachary Rodgers

Execs and Accounts for November 22, 2002

Traffix undergoes a management shake-up; boede&partners promotes Creative Director Ted Tsandes to partner; Choice Media to rep BabyZone.com Read M...

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October 2002 Internet Usage Stats
Audience

October 2002 Internet Usage Stats

24y ClickZ Stats Staff

October 2002 Internet Usage Stats

The average at-home activity for a Web user in October 2002, as reported by Nielsen//NetRatings Inc. Read More...

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Liberate Suspends COO Over Accounting
Media

Liberate Suspends COO Over Accounting

24y Jack Marshall

Liberate Suspends COO Over Accounting

Saying that as much as 11 percent of the revenue it recorded in thepast five quarters may be questionable, the interactive television softwaremaker su...

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Study: Simultaneous Media Use Poses Ad Challenge
Media

Study: Simultaneous Media Use Poses Ad Challenge

24y Brian Morrissey

Study: Simultaneous Media Use Poses Ad Challenge

New research says half of consumers use different media at the same time, putting the onus on advertisers to change their ways. Read More...

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Traffic Patterns for October 2002
Audience

Traffic Patterns for October 2002

24y ClickZ Stats Staff

Traffic Patterns for October 2002

Nielsen//NetRatings analyzes who is going where on the Web, and for how long. Read More...

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Industrial-Strength Email
Email

Industrial-Strength Email

24y Rebecca Lieb

Industrial-Strength Email

When the going gets tough, email gets tougher. Read More

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No More Dead Weight
Email

No More Dead Weight

24y Al DiGuido

No More Dead Weight

Face it. The economy’s put you and your company on a strict diet. The regimen is painful but not without rewards. Read More...

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The Digital Imaging Big Picture
Audience

The Digital Imaging Big Picture

24y Robyn Greenspan

The Digital Imaging Big Picture

Japan leads the way in camera phone adoption, as North America claims the top spot in traditional digital camera sales. Read More...

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USA Interactive Sees Gold in E-Coupons
Media

USA Interactive Sees Gold in E-Coupons

24y Beth Cox

USA Interactive Sees Gold in E-Coupons

Barry Diller's e-commerce conglomerate will spend about $370 million for Entertainment Publications and take more of the coupon publisher's discounts ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

Jupitermedia nabs VB-World Network; Nielsen//NetRatings names top digital brands. Read More...

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CRM Comes to Wall Street, Part 4
Analytics

CRM Comes to Wall Street, Part 4

24y Arthur O'Connor

CRM Comes to Wall Street, Part 4

Part four of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...

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New Ad Formats Without the Clutter
Media

New Ad Formats Without the Clutter

24y Tessa Wegert

New Ad Formats Without the Clutter

Adding ad formats to your site doesn't have to mean more clutter. Read More...

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ValueClick Buys Back DoubleClick's Stake
Media

ValueClick Buys Back DoubleClick's Stake

24y Brian Morrissey

ValueClick Buys Back DoubleClick's Stake

DoubleClick liquidates its holdings, which could clear the way for it to make a patent-infringement claim against ValueClick. Read More...

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Betting on Web Search, Inktomi Unveils Upgrades
Media

Betting on Web Search, Inktomi Unveils Upgrades

24y Zachary Rodgers

Betting on Web Search, Inktomi Unveils Upgrades

A week after narrowing its focus, Inktomi introduces a new version of its flagship product that promises more relevant results and additional paid inc...

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The 'Perfect Page' Test
Search

The 'Perfect Page' Test

24y Danny Sullivan

The 'Perfect Page' Test

For search engine results, editorial matters. Here's how the major engines stacked up on a recent test. Read More...

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Salon's Bargain: View Ads, View Premium Content
Media

Salon's Bargain: View Ads, View Premium Content

24y Brian Morrissey

Salon's Bargain: View Ads, View Premium Content

UPDATE: In a move to boost flagging ad revenue, users can earn daylong access to premium content by viewing a four-screen Mercedes advertisement. Read...

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