Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleWhen it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleTwitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Read More...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleMarketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...
View articleIt's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...
View articleApple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleYouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hung...
View articleUsing one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost ...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articleGoogle's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...
View articleIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleAlthough people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of peo...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleIt can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effec...
View articleThe introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleMore categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Read More...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
View articleWith its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...
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