Consumers' familiarity with and interest in the wireless communication standard known as Bluetooth are on the rise, which means good things should lie...
View articleThe news comes amid sweeping consolidation and closure among publications that once covered the dot-com boom. Read More...
View articleAfter the dust settles, parts of Standard Media International auctioned off for a combined amount of $1.4 million. Read More...
View articleOnline ad revenues declined 7.8 percent in the first half of 2001 compared to the first half of 2000, according to the IAB's Ad Revenue Report, which ...
View articleWe face a challenge from all the visitors and affiliates who find their way onto our sites: Who are we to deserve their attention -- not to mention th...
View articleContinuing its efforts to compensate for waning media revenues, the Web portal will attempt to monetize its Yahoo! Personals traffic with subscription...
View articleCreativity and brainstorming are effective and differentiating factors in winning business. Whether for coming up with more ideas to win business or f...
View articleThe online advertising industry leader says its media and software business were hurt by the events of September 11. Read More...
View articleWhen it's your body to be poked, probed, and prescribed to, remember that the doctor is not God... Out of 10, only 1 is exceptional, and 7 are average...
View articleMuch of a media buyer's work focuses on preparing for the next approval meeting, each of which tends to have its unique dynamics. The smart marketer w...
View articleA study by the CyberAtlas Research division of INT Media Group concludes that, in the first two quarters of 2001, the medium had slowly been coming in...
View articleItalian marketer SEAT Pagine Gialle appends a leading CPG database marketing firm to its New York-based e-mail player. Read More...
View articleNot long ago, we thought that the Internet was going to change direct marketing as we know it. The vehicle for that change? Something called electroni...
View articleThe company said streaming movies featuring a bungling corporate spy were in poor taste following last week's events. Read More...
View articleSuddenly, life as a media person seemed unimportant. The world changed. A week later, putting fingers to keyboard is a struggle. It's hard to look bac...
View articleFor the second time this week, the multi-media giant rethinks an earlier vendor contract. Read More...
View articleThe partnership will consolidate the two companies' European travel sites under a single company, supported by Otto's sizable offline promotional clou...
View articleNetworks without wires, also known as WLANs, are becoming more prevalent in homes, businesses and will eventually be used in public, according to seve...
View articleNo tips on cutting deals with an Internet portal, nor a discussion of rich media or ad serving. This week, we are all fearful for the future, and Tom'...
View articleFair warning: This falls in the shameless-plug category. But considering the topic, and the involvement of ClickZ readers, it seems appropriate. Read ...
View articleMuch of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...
View articleCertain emails, we take a great deal of trouble over. We write them carefully and with a clear purpose in mind. But what about those automated ones --...
View articleThe second annual international study of online shopping by Consumers International found that Internet shoppers still cannot shop with confidence. Bu...
View articleBusinesses have long realized that not all customers are created equal. But thanks to digital processes technology, they are now beginning to measure,...
View articleIf the holding company is successful in this and its earlier proposal for Agency.com, Seneca Investments could be planning to merge the two. Read More...
View articleDetermined to find a lesson to take away from this tragedy, to hold close to our chests as a shield against terror and futility, Eric finds that there...
View articleFollowing the unprecedented terrorist attacks last week, Web users turned en masse to search engines for information. It took those services some time...
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