Those having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public....
View articleIn the wake of Tuesday's tragedies, Internet and technology public relations firms around the country are asking their clients to hold off on debuting...
View articleBuy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to fo...
View articleThisweek, Greg and Emily look at what it takes to encourage and motivate organizational change to realize the promise (not the hype) of online busines...
View articleGreetings from New York. What remains of it, physically and emotionally. We're stunned, shocked into almost catatonic incredulity. We've witnessed the...
View articleA study of several major pharmaceutical industry direct-to-consumer Web sites byElectronic Ink has found that poor user experience has likely had a ne...
View articleCompanies who spend millions of dollars developing corporate Web sites are unintentionally damaging their Web site visibility in search engines, accor...
View articleCounting heads and making contingency plans, lower Manhattan advertising and marketing firms are muddling through in the wake of Tuesday's events. Rea...
View articleHow far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an ...
View articleThe effort comes as the rich media firm expands its online ad services -- while CMGI's Engage retreats. Read More...
View articleSeveral e-mail marketers are putting aside their differences to boost the relief effort. Read More...
View articleThe company will turn off its ad network on Sunday, in an effort to focus its business on software sales. Read More...
View articleThe news continues the firm's efforts at restructuring to meet the needs of a changing market. Read More...
View articleHeidi shares how one company revamped its online newsletter and in the process doubled its subscriber base -- and saw some quantifiable results in ter...
View articleThe Internet is a microcosm of the world itself, replete with good and badexamples of humanity at its best or worst. Millions of spam emails aregoing ...
View articleIf as a media salesperson you want to be effective at getting on an agency media buy, Tom can give you some good advice. If you want to keep more of t...
View articleThe PC is like a big elephant trying to wiggle its way through a tiny pipe. It has all this potential for power that can't be tapped without a broadba...
View articleToo often, some so-called "CRM guru" denounces hidebound, greedy, stupid corporate executives who refuse to realign their organizations' management re...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleThe destruction of the World Trade Center and the attack on the Pentagon -- and what could be a perceived weakness in American financial strength, nat...
View articleAt times like these, words fail even those of us whose job it is to make sure that words don't fail. Read More...
View articleWireless and mobile transactions will account for nearly 20 percent of business-to-business transaction volume and 25 percent of business-to-consumer ...
View article"During tragic times like these, we all feel we have an obligation to help," said one executive. Read More...
View articleEver notice how fast bad news travels? Along withthe day-to-day body count, wars of aggression, dimming stock markets, and Microsoft merger deals, the...
View articleGetting good positioning in Yahoo! can bring more traffic to your site than all other search engines combined. A Yahoo! listing also helps improve you...
View articleSean and his colleagues were ready, willing, and able prospects, eager to hear what the technology company had to say. That is, until the CEO opened h...
View articleComScore and DoubleClick's Diameter credit the return of millions of students to college nationwide with re-energizing Internet activity in August. Re...
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