Something Stinks When Media Sellers Go Directly to Clients
Media

Something Stinks When Media Sellers Go Directly to Clients

25y Tig Tillinghast

Something Stinks When Media Sellers Go Directly to...

When sellers start calling a company that has an agency, the marketing people have to ask themselves, "Is this because our agency is failing or becaus...

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Arab World Suffering from Bandwidth Drought
Audience

Arab World Suffering from Bandwidth Drought

25y ClickZ Stats Staff

Arab World Suffering from Bandwidth Drought

There are several reasons the Internet has not seen explosive growth in Arab nations. In addition to cultural regulations, monopolies on telcom servic...

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eBay Strikes Sales, Marketing Alliance with IBM
Media

eBay Strikes Sales, Marketing Alliance with IBM

25y Christopher Saunders

eBay Strikes Sales, Marketing Alliance with IBM

Big Blue also gains a new client for its WebSphere e-business software through the agreement. Read More...

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MSN, ESPN in Content, Marketing Agreement
Media

MSN, ESPN in Content, Marketing Agreement

25y Christopher Saunders

MSN, ESPN in Content, Marketing Agreement

The deal will have the sports network's Web site promoting a number of key Microsoft initiatives, such as Passport and Windows Media, and combined ad ...

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The E-Season’s Must-Have Email Marketing Accessories
Email

The E-Season’s Must-Have Email Marketing Accessories

25y Al DiGuido

The E-Season’s Must-Have Email Marketing Accessori...

You’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...

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More About Writing Great Newsletters
Email

More About Writing Great Newsletters

25y Nick Usborne

More About Writing Great Newsletters

More and more companies send out "newsletters" that are simply virtual junk mail in disguise. This is bad news for commerce sites genuinely trying to ...

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Streaming Media Beginning to Take Some Steps
Marketing

Streaming Media Beginning to Take Some Steps

25y ClickZ Stats Staff

Streaming Media Beginning to Take Some Steps

Streaming media, one of those Internet applications with plenty of potential, has shown signs of maturing. More than half of the Internet users in the...

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Computer, Net Access Standard for Many Americans
Audience

Computer, Net Access Standard for Many Americans

25y Michael Pastore

Computer, Net Access Standard for Many Americans

The Census Bureau -- the federal government's counters of all things countable -- found that computer and Internet use climbed steadily from the late ...

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DoubleClick to Offer Media Buying Automation
Media

DoubleClick to Offer Media Buying Automation

25y Christopher Saunders

DoubleClick to Offer Media Buying Automation

Through a deal with San Francisco-based Adgility, the industry leader is poised to offer an all-in-one product for online ad planning, buying, serving...

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Precluding Plausible Deniability
Media

Precluding Plausible Deniability

25y Tom Hespos

Precluding Plausible Deniability

Many online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and...

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No Pat on the Back in a Buyer's Market?
Media

No Pat on the Back in a Buyer's Market?

25y Seana Mulcahy

No Pat on the Back in a Buyer's Market?

With declining CPM rates and a large amount of ad space unsold, we are officially in a buyer's market. All the sellers are cringing as they read... an...

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Zefer Closes Boston HQ
Media

Zefer Closes Boston HQ

25y Robyn Greenspan

Zefer Closes Boston HQ

The Web consulting firm that attracted more than $100 million in venture capital said to have laid off 300 and sold some of its assets to computer gia...

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Study: iTV Battles Almost Complete Lack of Interest
Media

Study: iTV Battles Almost Complete Lack of Interest

25y Christopher Saunders

Study: iTV Battles Almost Complete Lack of Interes...

The results of a new study released Friday by Statistical Research Inc. (SRI) do not bode well for the immediate future of what is loosely called 'int...

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Microwave Your Marketing
Marketing

Microwave Your Marketing

25y Chris Yeh

Microwave Your Marketing

The microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test, ...

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HBO Promotes "Band of Brothers" with Out-of-Banner Ad
Media

HBO Promotes "Band of Brothers" with Out-of-Banner Ad

25y Christopher Saunders

HBO Promotes "Band of Brothers" with Out-of-Banner...

The "out-of-banner" creative finds another new patron, as the AOL Time Warner network aims to build buzz around its upcoming mini-series. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

INT Media boosts ad efforts; Edmunds.com signs Lexus; 24/7 Media to attempt reverse stock split. Read More...

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GoTo Speaks Out on FTC Complaint
Search

GoTo Speaks Out on FTC Complaint

25y Danny Sullivan

GoTo Speaks Out on FTC Complaint

Some users don't care whether search results are labeled. But that doesn't negate the need. Users deserve to have disclosure as a feature -- in the sa...

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What's New Out There (Part 2)?
Marketing

What's New Out There (Part 2)?

25y Jeremy Lockhorn

What's New Out There (Part 2)?

Jeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and t...

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Rich-Media Email Baby Steps
Email

Rich-Media Email Baby Steps

25y Debbie Weil

Rich-Media Email Baby Steps

Much is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...

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U.K. Users Lead Europe's Online Banking Charge
Marketing

U.K. Users Lead Europe's Online Banking Charge

25y Michael Pastore

U.K. Users Lead Europe's Online Banking Charge

U.K. Internet users lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs ...

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Quest for Broadband Usually Ends at Cable
Data insights

Quest for Broadband Usually Ends at Cable

25y ClickZ Stats Staff

Quest for Broadband Usually Ends at Cable

The decline in the telecomindustry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the br...

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24/7 Media Europe Winds Down
Media

24/7 Media Europe Winds Down

25y Christopher Saunders

24/7 Media Europe Winds Down

Despite efforts at securing new cash, the storied European division of 24/7 Media is no more. Read More...

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Cross-Media Salvation
Marketing

Cross-Media Salvation

25y Jeffrey Graham

Cross-Media Salvation

For at least the last nine months, the industry consensus has been that the future growth of online advertising will come from established (non-dot-co...

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The Cluetrain Indicator
Analytics

The Cluetrain Indicator

25y Eric Norlin

The Cluetrain Indicator

The Cluetrain ran right over the Internet bubble and was indicative of the coming fall. And now here we sit, somewhere in the middle of an economic re...

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Merrill: Big Firms Fueling Better-Than-Expected Year
Media

Merrill: Big Firms Fueling Better-Than-Expected Year

25y Christopher Saunders

Merrill: Big Firms Fueling Better-Than-Expected Ye...

The largest media players are helping to weather the storm, even as Blodget and company report a longer recuperation period. Read More...

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Lexus Signs Conquest Ad Deal With Edmunds.com
Media

Lexus Signs Conquest Ad Deal With Edmunds.com

25y Hollis Thomases

Lexus Signs Conquest Ad Deal With Edmunds.com

One-year deal allows luxury car manufacturer to put its non-intrusive four-inch boxes on its competitors' index pages. Read More...

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LookSmart Answers To Ask Jeeves
Media

LookSmart Answers To Ask Jeeves

25y Len Ellis

LookSmart Answers To Ask Jeeves

Deal between two Silicon Valley search engine companies puts LookListings in the metasearch results area of Ask Jeeves' searches. Read More...

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