Continuing industry-wide efforts to prove online advertising's ROI, the two firms will sell a combined ad delivery, tracking and retargeting product. ...
View articleNearly three-quarters of the students in middle school and high school have Internet access, according the Pew Internet & American Life Project an...
View articleA campaign created by L90 includes a spate of new, rich media ad formats in conjunction with a network buy. Read More...
View articleHow effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...
View articleUsing the last of CBS's donated media, thefirm continues its consumer pitch. Read More...
View articleIt's a mixed bag from the online advertising industry-watchers at Merrill Lynch: based on promising quarterly reports from some companies, the investm...
View articleSandbox's users are loyal, frequent and log on for long sessions -- but SportsLine is seeing bigger bucks in data mining than online media. Read More...
View articleThough the macroeconomic environment, in defiance of physical possibilities, continues to both suck and blow, it looks like some of the digital powerh...
View articleYou want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...
View articleIn most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
View articleWhen folks read newspapers, their eyes first go to pictures. Online, their eyes go for text first, particularly captions and summaries, and graphics o...
View articleWhen it came to the Internet, companies tried to fit their big feet into Cinderella's slipper. They should now reconsider both their own organizationa...
View articleThe Manhattan-based holding company has purchased an 8.3 percent stake in Chicago Web marketer Leapnet, Inc. for about $840,000. Read More...
View articleThreatened with irrelevance, online ad companies are rightly concerned about the new Gator technology. After all, Gator provides some useful services,...
View articleDespite winning a recent contract with DirecTV, the company's U.K. division and its iTV practice have shut down. Read More...
View articleThe company's chief executive promises to deliver $20 million in new funding -- crucial if the company is going to survive the year. Read More...
View articleFollowing an agreement with Harris Interactive last week, the anti-spam group continues putting its legal fights to rest. Read More...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleThe i-shop consolidation continues with Arizona-based Integrated Information Systems (IIS) acquiring certain assets, management and professional staff...
View articleAgreements with JetBlue and Mandalay Resort Group continue the travel site's efforts to boost its promotions for partners. Read More...
View articleAMA pans MSN ad; AdSociety, AdLINK ally; YellowPages.com taps MyWay. Read More...
View articleLinks are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...
View articleIt doesn't take a geniusto know that if you take care of your customers, they'll take care of you and your family for a long, long time by giving you ...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleIf advertisers and publishers alike were fully cognizant of the true value of online advertising, it's likely that demand for online ads would pick up...
View articleCIOs anticipate a net 15 percent increase in the hiring of IT professionals in the fourth quarter of 2001, according to data from RHI Consulting. Read...
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