The Golden Arches is promoting a new giveaway designed to boost its reputation, in the wake of the "Monopoly" fraud debacle. Read More...
View articleSkepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...
View articleMillard was a close ally of former CEO Jim Dunning. A published report says Millard was ousted by acting CEO Avy Stein. Read More...
View articleUsers of the upcoming operating system could see a Microsoft-delivered ad before Web streams. Read More...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleA total of 459 million people have home-based Internet access around the world, according to a report from Nielsen//NetRatings, which also found growt...
View articleRob believes in rich media advertising, and many of you believe in the potential of online and rich media advertising. The problem is, do the advertis...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View articleAs click-through rates continue to fall and ad revenue plunges at content sites around the Web, a lot of advertisers and agencies have been asking whe...
View articleOgilvyOne and Wunderman will oversee direct marketing and online initiatives for Big Blue. Read More...
View articleDespite links to big-name advertisers, spokespeople say demand simply wasn't there. Read More...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleBlackPlanet.com, AsianAvenue.com and MiGente.com will serve as the basis of new minority research panels operated by the Interpublic market intelligen...
View articleDespite the start of a reconciliation effort, the New York-based Interactive Advertising Bureau and the software firm are again at loggerheads -- with...
View articleIt is possible to measure the real value of online brand building, as long as you have something to measure against. The trick is, of course, determin...
View articleNew York's ActiveBuddy gets its foot in the door at an entertainment giant who is getting hip to the marketing potential of IM bots. Read More...
View articleLast week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This wee...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleConfused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...
View articleRound one begins in a legal fight that could have repercussions throughout the Web publishing industry. Read More...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articlePeer interaction that promotes the free exchange of ideas. People from one segment of an industry together with folks from other segments. An environm...
View articleThe television network aims to boost awareness of its upcoming shows through a sweepstakes and online advertising. Read More...
View articleTo successfully get your prospect to take action, you must be able to see the world from your customers' buying point of view. Ideally, while you main...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
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