Market woes hit Deepgroup, Modem Media and Mediapassage; Interep interactive ad reps announce wins; OPA adds members. Read More...
View articleThe company's new Mezzo division will serve as a centralized sales channel for the portal's mish-mash of online marketing initiatives in an effort to ...
View articleA decrease in discretionary software and service spending and the decline in the overall economy have caused Jupiter Media Metrix to downgrade its ear...
View articleUncertainty is driving down consumer spending, causing clients to pull back ad budgets and making all of us reconsider our long-range plans and corpor...
View articleThe central question is this: How does an affiliate program manager provide members of his or her "sales force" with the tools and support they need t...
View articleDSL has proven to be the most successful broadband access technology, and it stands to gain new users as it develops applications such as digital tele...
View articleThe Nissan-owned luxury brand rolls out a new Web component to its offline advertising, as automotive marketing online continues to heat up. Read More...
View articleGood old-fashioned photography, both still and video, continues to converge with computers and the Internet, transforming cameras into network devices...
View articleAmericans are going to work to do their jobs, drink their coffee, and take their kids to school. Most of the country is getting back into the swing of...
View articleEven in the worst of times, the Internet displayed the best of what it can do. The utilization of online services in the service of good is what conne...
View articleCreating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Whic...
View articleOffering the possibility of more cash than Cross Media, Encore Marketing attempts to woo shareholders of the troubled e-mail marketer with a competing...
View articleWe watched the television news for nights on end, numb and unable to concentrate on anything else. Then we went to the Web, trying to make sense of it...
View articleUPDATE: The cash-strapped broadband Internet service provider says its Web marketing subsidiary isn't in its long-term plan. Read More...
View articleThe troubled e-commerce company, bought out by its founder, launches a new marketing campaign aimed at competing on the price front. Read More...
View articleWith stock prices falling, jobs being cut, and salaries being renegotiated, even some of the world's most-recognized brands are struggling. In this at...
View articleE-commerce kept crawling out of its early summer hole and started chugging toward an important holiday season by reaching more than $4 billion in Augu...
View articleIn this climate, one deal can make or break a company; no wonder software companies and application service providers are thoroughly examining their p...
View articleThe company says its cash EPS will be lower than expectations due to the slowdown in the advertising market and the expenses it incurred as a result o...
View articleThe Interactive Advertising Bureau releases its numbers on the first two quarters of the year, and the picture they paint is not pretty. Read More...
View articleThe CMGI-owned firm parts ways with Tony Nuzzo, who oversaw the company's massive reorganization during the 10 months he had been with the troubled on...
View articleThrough a partnership with LiveTechnology, Jupiter Media Metrix now will offer both types of data needed by Web publishers -- audience research and ci...
View articleThe second wave of the Yahoo!/ACNielsen Internet Confidence Index found that so-called "light" Internet users will help lead $16 billion worth of onli...
View articleCountless millions turned to the World Wide Web to receive news reports, post messages on Web sites, sign on to instant chats and threads, and send em...
View articleThe shock lasted all week, and it's still on many faces. But we've got to get this economy going again. It's not going to happen face to face. It's go...
View articleIf we think of conversion as a comprehensive system that carries a visitor from start to finish, from landing to close, we can start asking questions ...
View articleGoldman Sachs reduces forecast for both e-commerce and new media companies as it expects online advertising to decline by 8 percent year over year. Re...
View article