When it comes to slipping marketing into unexpected places, the Web can't yet compete with TV or films. But with the help of some innovative thinking,...
View articleAs the price of paid search engine listings continues to climb, there are still other options -- but sometimes you get what you pay for. Read More...
View articleVerizon Wireless and dairy industry associations are launching efforts to reach young adults, offering "cool" Web-based incentives and brand-associati...
View articleVery few American physicians use electronic records or prescriptions, according to a study by Harris Interactive, which puts the U.S. health system fa...
View articleOnce a technology dominated by teenagers, the use of short messaging service is rapidly taking hold among adults 35 and over, according to a study by ...
View articleIn the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...
View articleThe bidding war heats up, as an unsolicited rival offers a potentially sweeter deal for the e-mail marketer's technology. Read More...
View articleAfter earlier downgrading overall advertising spending projections, media consultant Jack Myers is singing a slightly different tune, writing in the M...
View articleA special set of ads is designed to promote the new Office to Macintosh enthusiasts -- easily some of the Redmond, Wash.-based software giant's harshe...
View articleAccording to INT Media Group's CyberAtlas Research unit, a majority of advertisers increased the percentage of their budgets spent online, as compared...
View articleThe industry associations' campaign is designed to promote good privacy habits online -- and to ward off government regulation. Read More...
View articleCasting a wide Net in the search for customers may have seemed like a good strategy in the early "get big fast" days of the Internet, but the biggest ...
View articleIn these difficult times of belt-tightening, you may think you know the tried-and-true ways to slash costs -- but the most obvious ways may be fraught...
View articleTinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check ou...
View articleThe portal signs a pact with MovieTickets.com to let visitors buy tickets online, and in some cases print them out at home. Read More...
View articleThe allegations are the most recent in a string of similar charges against the Redmond, Wash.-based software giant. Read More...
View articleThe company justifies the new fees by pointing to slipping ad revenues and a "substantial" commitment to covering current events. Read More...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleThe Alley-based ad giant will offer DART to the nearly 1,700 clients using L90's adMonitor ad server. Read More...
View articleBecause it could make the process of typing on a small keypad obsolete, voice recognition technology represents a big step for wireless Internet provi...
View articleAfter my last article, I received an email from a readersaying he couldn't care less what I thought of anything outside of marketing. This, of course,...
View articleState and local governments will lose $13.3 billion in revenue this year because of the moratorium on the taxing of e-commerce purchases, according to...
View articleMost reporting software gives users what technology can tell you rather than what you want to know. The difference is an order of magnitude. No one ha...
View articleEXCLUSIVE: The deal, which is to be announced later this week, would give industry leader DoubleClick control of the smaller competitor's OpenAdStream...
View articleCould there be a manual -- laying out steps one by one -- to teach marketers how to lead consumers down the path to conversion? Well, it's not so simp...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleThe information age has led to a proliferation of electronic information of all shapes and sizes within enterprises, and to sort it all out they will ...
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