Before you can make sense of customer data, you've got to get it all in one place. Here's one suggestion for handling that challenge. Read More...
View articleAt each step of the sales process, a site loses some users. We use the leaky bucket metaphor for a site that doesn't successfully convert visitors int...
View articleYellowPages.com is the first to transition to the new service; 24/7 also is launching a suite of optimization tools for use with its new Connect Ad Ma...
View articleAs popular as Flash has become, there are still weaknesses thatMacromedia is working to address through partnerships. Read More...
View articleKeep your site visitors from taking off before consummating a purchase, lest the affiliates that sent them there abandon you, too. Read More...
View articleMobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articlePrivacy advocates say the effort by the industry association still won't address consumer concerns. Read More...
View articleThe European ad server says it will make good on an old CMGI promise, while spinning itself off from the Internet holding company. Read More...
View articleEXCLUSIVE: PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near ...
View articleIf I were forced, "Clockwork Orange"-style, to view an ad despite a stated intent to avoid it, I would seethe with rage -- and focus my anger on the b...
View articleUPDATE: "This is not advertising," said Winstar Interactive Media's Durham. "This is outright thievery." Read More...
View articleThe horrors have been well documented, and I have nothing to say that would help make any sense out of it. But what I can do is try to help some peopl...
View articleConsumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...
View articleIf you are involved with print -- in publishing or advertising -- you know how important it is to make text on a page look good. Read More...
View articleNot only do companies that use ASP services benefit from a hefty return on investment, they enjoy peace of mind, clearer focus and a better work envir...
View articleWhat's make or break and what's icing on the cake? Since you can't get everything you want, learning what's critical helps you pick your battles. Read...
View articleSeneca continues its rollup of the old Omnicom interactive shops, as Red Sky prepares to liquidate. Read More...
View articleEighty percent of U.S. small businesses have at least one computer on site used for business purposes, and in some sectors computer usage has almost r...
View articleMy goal this week was to share a viewpoint on some sort of pressing industry issue. Then I realized that the tragedies of three weeks ago are still im...
View articleCarlson Marketing Group will purchase the failed online currency play's technology. Read More...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleYou know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleDespite an economic downturn, and the highest unemployment rate in almost four years, a study by CompTIA found the average number of open IT service a...
View articleMarketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...
View articlePart of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our client...
View articleThe Internet researcher sheds some corporate weight, while Evaliant boosts its European advertising data business. Read More...
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