The firm's AdVariant tool is aimed at helping publishers home in on revenue they might have missed -- from small, regionally-focused businesses. Read ...
View articleCreate a knowledgebase and expand it with each new question customers ask and you answer. Read More...
View articleYou want to ensure your project succeeds. Youwant it to be cost-efficient. OK, then you need a new and better management method. Read More...
View articleThese are trying times for all of us. So, stay in touch. Read More...
View articleBlaming the slipping economy, the Boston Internet consultant will ax 116 jobs as it tries to remain viable with only 200 employees in six offices. Rea...
View articleThe top Digital Media/Web Properties for the month of September 2001, according to Jupiter Media Metrix, which this month includes a look at the time ...
View articleThe streaming media giant inches further into the digital asset management space with a new service designed to help film studios and music labels mar...
View articleThink content or advertising is the "product" in your favorite television show or newspaper? Well, guess again. Read More...
View articleAs ad dollars remain scarce, two of the biggest players in online media trade veiled jabs over who's the real industry leader. Read More...
View articleAdobe narrows account review; Playboy.com inks promotional deal with Global Sports & Entertainment; Advertising.com strikes association-marketing part...
View articleEXCLUSIVE: The German firm, which provides a service to Web sites that allows them to block the ad blockers, said that it would be releasing a more se...
View articleSome people think that affiliate programs are all about making money, but there are other consequences that make a big difference in the world. Read M...
View articleThe average activity for a Web user in September 2001, as reported by Nielsen//NetRatings Inc. Read More...
View articleInternal squabbling in the client company often makes for big problems in a marketing effort. Rather than dueling at high noon, smoke a peace pipe wit...
View articlePeople may think they want unlimited choices, but what they really want is for Web site designers to make decisions on their behalf. Read More...
View articleSweden and Denmark are the European countries most likely to have households connecting to the Internet via broadband, according to research by NetVal...
View articleResearch from Jupiter Media Metrix makes it pretty clear that Internet users are determined to use P2P networks for digital music distribution, and a ...
View articleUPDATE: With streaming media, interactive TV and Web site sponsorships, the Viacom network's new marketing arrangements around its reality program fra...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleWe've been persuaded by graphic artists and designers that site design is important to visitors. In reality, text reigns supreme with Web news readers...
View articleRetail unit sales of PDAs in the United States grew by 11.9 percent in August 2001, according to NPD Intelect. That's a far cry from the 207.5 percent...
View articleLearn from the University of Dayton how to grow an email list responsibly -- and on a shoestring budget. The key? Enticement. Read More...
View articleUPDATE: Traditional and online direct marketing made up a whopping 40 percent of revenue, vindicating CEO Ryan's much-touted efforts to beef up the fi...
View articleWhat's make or break for your CRM implementation, and what's icing on the cake? Last week, I discussed what you want. This week -- what you need. Read...
View articleThe Top 25 Web properties for the month of September 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleAudible.com, trying to be heard above the roar of the crowd, signs a marketing pact with Cyberian Outpost. Read More...
View articleOnline advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...
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