How can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
View articleThe bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry. Read More...
View articleI get about 20 questions a week concerning ad servers from sales people and customers trying to figure out the differences between site-side and third...
View articleReluctantly, online direct marketers report increased attention from clients. Read More...
View articleThe troubles being experienced by some broadband providers aren't indicative of the future of broadband, according to a report by Jupiter Media Metrix...
View articleNews and government resources were popular among Internet users in September as people searched for information on the Sept. 11attack and its aftermat...
View articleThe use of the Internet to pay bills is growing, but so is the use of several electronic payment methods. A survey by the Yankee Group found it's the ...
View articleA recent purchase opens the door for Google to pursue a strategy that many have talked about before -- but never implemented successfully. Read More...
View articleAs the Web portal reels from slipping ad revenue, it aims to make good on its promise of "personalized and compelling" campaigns for clients. Read Mor...
View articleIf you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Read More...
View articleThe nation's largest wireless carrier successfully sues under Colorado's e-mail marketing laws. Read More...
View articleIn economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...
View articleThe number of households shopping online increased from August to September, but overall e-commerce spending suffered a slight drop from $4.0 billion ...
View articleUnprecedented marketing campaign for new software to include AOL Time Warner assets with extensive online, broadcast and retail promotions. Read More...
View articleDespite a national tragedy and an economy in turmoil, the September e-commerce numbers aren't quite as bad as some may have feared. Read More...
View articleThere's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Read More...
View articleThis book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Read More...
View articleWith new ads featuring Madonna's Grammy award-winning song, the Redmond, Wash. software giant seeks to convey a feeling of good vibes and liberation b...
View articleThe move could help nudge media buyers online, by making Web inventory more comparable to television. Read More...
View articleFor only the second time in Yahoo! history, an animated floating advertisement will dominate its front page. Read More...
View articleWarning: The following article contains material potentially hazardous to your health. If of a conservative or risk-averse nature, please consult a br...
View articleGrab your joystick and hold on tight, because a promising new marketing medium is emerging, and it shows all the signs of delivering an intense ride. ...
View articleFacing competition from new ad serving players, the industry leader unveils some anticipated upgrades to DART 5. Read More...
View articleThe online ad industry grew last year, though average CPMs are down -- as are traditional advertisers' expectations of again increasing their funding ...
View articleThe online ad industry grew last year, though average CPMs are down -- as are traditional advertisers' expectations of again increasing their funding ...
View articleWith an offer to buy an e-mail marketer, the Dallas-based firm continues to see a lucrative market in Web services. Read More...
View articleConsumer confidence remains a question mark, but one of the first looks at the upcoming holiday season is a survey sponsored by Advertising.com, which...
View article