It's a crazy world, but there are a few things Chris is certain about. Read More...
View articleUPDATE: On the eve of Microsoft's billion-dollar-XP launch, blue-chip companies spanning the entire technology sector affirms support for the highly-a...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleLast month's attacks have undoubtedly had an impact on the way your customers live their lives, and you'd better understand this change in perspective...
View articleViacom and AOL Time Warner jointly will net "hundreds of millions" in advertising revenue through the agreement. Read More...
View articleIn the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence ...
View articleVendors of business intelligence applications stand to gain a sizable share of the European corporate wallet in the coming years, despite closely scru...
View articleEffective online messaging combines interactivity with what your audience needs on a very fundamental level -- to feel part of a larger community. Rea...
View articleA television and print campaign looks to position the Microsoft-owned portal in a new light. Read More...
View articleThe tech sector is suffering from what amounts to a hangover after wild overspending in 2000, according to Forrester Research, and the effects should ...
View articleAn IM marketing tool and upgrades to Connect are aimed at boosting advertiser interest and cutting production costs. Read More...
View articleDespite Encore's rival bid, shareholders vote to sell to Cross Media Marketing. Read More...
View articleGil Beyda's departure as chief technology officer at the online advertising network raises more buzz over whether the company is close to a sale. Read...
View articleAnalytical software giant SPSS will gain exclusive rights to America Online survey data, which it will sell bundled with its own technology. Read More...
View articleEveryone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validate...
View articleMarketers need to realize that customers' outlooks have changed. What was true for your marketing plan two months ago might be irrelevant today. Read ...
View articleJust when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...
View articleContinuing efforts by MSN and AOL, Yahoo! is aiming to promote its services by integrating itself more deeply into Windows. Read More...
View articleMarketing dollars are in short supply. Consider ways to tighten your own belt -- before someone tightens it for you. Read More...
View articleInternet access via a set-top box is still a relatively new feature, especially in North America, but Cahners In-Stat predicts the market for Internet...
View articleNearly half of automobile dealerships in the United States are using the Internet topurchase used vehicle inventory, according to a study by Q2 Brand ...
View articleHang up the tinsel and mistletoe -- it's time for online merchants to usher in the holiday season. Read More...
View articleAnalyzing data isn't difficult. Just ask Mr. Troutman, Dev's seventh-grade gym teacher. Read More...
View articleThe majority of Canadian businesses now have a Web presence, but most of them are not using the Internet to its full marketing potential, according to...
View articleThis week, Philip examines a condition he calls Tech Fatigue Syndrome. Find out the causes, cures, and potential implications on your marketing strate...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
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