The holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleEveryone from email marketers to call center operators consider themselves to be in the CRM business these days. And when a term encompasses everythin...
View articleAs NetRatings proposes to buy Jupiter Media Metrix, another competitor in the space finds a major sales partner. Read More...
View articleThe market for "connected home" equipment -- home networking equipment and software, residential gateways and home control and automation products -- ...
View articleAre merchants treating affiliates unfairly? Maybe some are,but plenty of good technology out there lets honorable merchants assign credit where it's d...
View articleBecause we can collect, measure, and analyze so much data on the Web, you'd think e-tailing would be a marketer's dream. Too often, it's a nightmare. ...
View articleThe two will combine to tackle the nascent e-mail change of address space. Read More...
View articleThe Web portal's efforts to parlay on-demand video into ad dollars get a boost through deals with Carsey-Werner and allFOOD.com -- but the Web portal ...
View articleIf you think your marketing job is tough, consider the battle ahead for the United States as it tries to get its message across in the Middle East. Re...
View articleEXCLUSIVE: Just weeks after talks with DoubleClick fell through, a new dance partner has its eye on PubliGroupe's ad server. Read More...
View articleAffiliate programs are developing new partnership models in their quest for profits and performance. One new model is the minipage. Think of it as a d...
View articleThe industry leader will promote Trafficmac's ad trafficking services to DART clients, while gaining a reseller. Read More...
View articleThe former GoTo.com moves into the black with $9 million in net profit. Read More...
View articleYou've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are cur...
View articleThe uninvited. Our managing editor's computer is haunted -- by brands. They seep through the Internet, slither through the disk drive with the sole pu...
View articleThe more information is out there, the more critical it is that a human gets involved with a Web site's content. Read More...
View articleScale is the name of the game, as two rival networks join up in a bid to control the online classified ads sector. Read More...
View articleThe key to succeeding with online banking isnot attempting to move all interactions online, a study by the TowerGroup suggests, but rather connecting ...
View articleLook for consumers to gobble up Windows XP as Microsoft's latest OS makes its debut, but businesses won't be so quick to jump on board, according to r...
View articleUPDATE: The Milpitas, Calif.-based NetRatings is set to become the dominant player in the audience measurement space. Read More...
View articleWith the economy on the decline for nearly 18 months, patterns are emerging as to where the Web-marketing world is heading and what it takes to surviv...
View articleWith increasing quarterly revenue and slimming losses following the Women.com acquisition, CEO Doug McCormick says advertisers are signing up in drove...
View articleWith Yahoo!, Smart Online and Network Commerce jumping on board, the deals continue efforts by sites to attract small business advertisers. Read More...
View articleThe Web is full of creepy-crawlies: spiders, bots, and other slithery things that skew your measurements and statistics. The IAB has a plan to play ex...
View articlePersonalization has made so much progress in the last few years that it seems we’re nearly back to where we began. Read More...
View articleAn online greeting card company wanted to see if adding audio to an email campaign would affect its results. Listen up to hear what it discovered. Rea...
View articleIn the fifth of a multi-part series, Alexis Gutzman reviews four newsletter-mailing solutions and discusses the finer points of creating and sending a...
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