Personalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleThe major broadcasters and television producers file for an injunction against SONICblue's new product -- which features automatic commercial-skipping...
View articleOnline retail and travel sales from the 2001 holiday season will reach approximately $11.9 billion, according to Jupiter Media Metrix, and sites that ...
View articleThe New York-based media giant lands a consumer staple producer as a major advertiser. Read More...
View articleThe e-tailer will sell merchandise "as seen on" NBC's "Dateline" and "Emeril" -- which could prove a new source of revenue, and potentially, controver...
View articleThe heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Rea...
View articleKeeping "tabs" on what's new -- Google adds tabs to its home page to simplify user interface and introduces a new power command that can search files ...
View articleAllegations of contract breaches fly as the CBS-backed SportsLine.com pulls out of a $2.5 million deal to acquire the fantasy sports provider. Read Mo...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleEyeWonder strikes new site deals; Webster to take temporary leave from IAB; OPA, Millward Brown launch ad studies. Read More...
View articlePreliminary results from a Knowledge Networks/Statistical Research study found that the spread of many consumer media technologies has leveled off. Is...
View articleWhich comes first, the technology or the creative? In too many shops,people are getting their priorities mixed up. Read More...
View articleA recent conference on online advertising revealed the anguish of an immature industry in upheaval and transition. Though the all-day discussions didn...
View articleA face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...
View articleWhile a federal judge orders AOL to stop distributing version 6.0 , AOL Time Warner uses the buzz surrounding the first movie installment of The Lord ...
View articleYou may think of conversion as getting a consumer to make an initial purchase on your site. But there's much more to it, as Joseph explains. Read More...
View articleCan a country's reputation be marred by the demise of its national airline? Martin thinks Swissair's bankruptcy may have left the Swiss national brand...
View articleA report on worldwide IT trends from META Group found the first-ever sharp decrease for IT spending, but more productivity from IT employees. Read Mor...
View articleUnderstanding the right and wrong reasons for making an acquisition, and knowing the best time to do so, could have saved Nortel Networks $1.9 billion...
View articleOnline direct marketing spending could prove lucrative during the next months and ultimately top $9.4 billion in 2006 -- but only if mailers keep best...
View articleThe online audience measurement space continues to undergo massive alliances and acquisitions, with a niche, streaming media player landing alliances ...
View articleThose not using email in their marketing mix before the anthrax scare are considering it now. If they're not, they should be. If you (or your client o...
View articleWhen you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, bre...
View articleWith all the attention being paid to the mail, it should come as no surprise that proponents of e-mail marketing say it's the way to go for the upcomi...
View articleUPDATE: Weeks of heated speculation draw to a close with the marriage of two players in the troubled online ad serving and network business. Read More...
View articleThe events of Sept. 11 have not had a long-lasting negative effect on online shopping, nor have they prompted people to turn to the Internet as an alt...
View article