Almost three-quarters of the online buyers in the United States have not viewed, created or purchased from an online gift registry, according to resea...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View articleJust weeks after reporting slipping earnings and major cash losses, the two interactive shops band together. Read More...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleRetailers in the United States sold more than 300,000 copies of Windows XP in the first three days after its launch. Not a shabby showing, but not up ...
View articleA survey by Harris Interactive is interesting not for what it found, but for what it didn't find -- specifically, no sizeable increase in the U.S. adu...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleIn its latest effort to prove its worth to national advertisers, Yahoo! promotes restaurant chain Pizza Hut on its front page and throughout its netwo...
View articleThink email marketing is a technological magic bullet? Think again. Read More...
View articleThe Direct Marketing Association urges sites to launch privacy policies compliant with IE6's P3P implementation. Read More...
View articleIn the past, tricking people into opening your physical mail or email might have been effective, but these altered times require a change in tactics. ...
View articleThe battle for acceptable levels of service between consumers and companies is a long and never-ending one. Blake's been checking the latest and this ...
View articleA soft economy and an approaching holiday season have combined to trigger an increase in online ads for consumer credit services, a report from Jupite...
View articleAs it prepares to launch new paid consumer products, Yahoo! has tapped a seasoned executive with bricks-and-mortar retail experience. Read More...
View articleA Forrester Research survey found that the number of large companies in North America that have cut their e-business budgets has nearly doubled in the...
View articleAre marketers looking at today's realities or simply following a popular perception of the "right" way to do branding? Read More...
View articleAiming to take advantage of the holidays, consumer credit card companies have been increasing their Web ad buying, to nearly double their first-quarte...
View articleThe effort, which greatly simplifies rich media deployment across the networks' 1,700 sites, continues the industry leader's efforts at expanding its ...
View articleDespite making moves to exit its media business, the online ad player continues to be haunted by the final payments due its network affiliates - payme...
View articleWhy does Lynne love thee? Let her count the reasons. And one of the most important is the fact that email can help businesses survive in these trouble...
View articleWith Americans taking a closer look at their mail, it might be a good time for electronic billing and payment providers to convince consumers to chang...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
View articleHundreds of thousands of words issue forth from our computers every day, so it's not surprising when an error pops up. But what should you do to repai...
View articleLast week's column solicited suggestions for a new data analytics acronym. This week, Dev shares some enthusiastic responses he received. Read More...
View articleMasterCard taps Roving; Perfect Circle Media to use 24/7 Connect; Agency.com cuts staff. Read More...
View articleFirst of a series of reports on holiday shopping finds that 63 percent of shoppers surveyed relied on brand awareness in making e-commerce purchases. ...
View articleMerchants are struggling to figure out the most effective way of increasing their conversion rate. Bryan says the key is focusing on one particular me...
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