Find women fascinating but mysterious? Well, it may not help you understand your wife or girlfriend, but Seana does have some advice on targeting wome...
View articleA significant increase in the number shoppers at toy sites during the week ending Nov. 11 has led analysts to declare that week the beginning of the h...
View articleThe number of U.S. households subscribing to online services declined nearly 4 percent during the thirdquarter of 2001, according to a report from Tel...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleIn the seventh part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses five must-haves for a successful newsletter...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleIt's potentially a win for the-company-formerly-known-as-GoTo, and for Yahoo!, which is struggling to boost its paid services. Read More...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In this two-part series, Eric w...
View articleLooking to increase revenue and protect itself from the weak ad climate, the Waltham, Mass., Internet giant will offer real-time financial market data...
View articleThe Denver-based backbone provider trades technology for advertising, continuing its earlier successes with AOL and Microsoft. Read More...
View articleA report by eMarketer expects a record quarter for online consumer spending in the fourth quarter of 2001, and more than 14 million more shoppers than...
View articleIt's not a surprise that a Jupiter Media Metrix study found the time spent using instant messaging applications was up 48 percent at home in the past ...
View articleThe Top 25 Web properties for the month of October 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleA certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to ...
View articleA new study by Dynamic Logic suggests that consumers view pop-up ads on par with direct marketing and television commercials -- and they like them a l...
View articleUPDATE: The $27 million deal will create Europe's largest online ad network, as the Alley firm contemplates the fate of its own U.S. media group. Read...
View articleMessage over medium. The threat of anthrax could deter people from opening direct mail pieces, even from brands they've trusted all their lives. If ma...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleThe ad network and technology player appears to be betting heavily on future dividends from its recent merger with Real Media. Read More...
View articleHave we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources fo...
View articleSend email to your snail mail list -- even if you don’t know your customers’ addresses in cyberspace? Yes, it is possible! Here are the how-tos and th...
View articleJust weeks after the networks filed a lawsuit against ReplayTV, the luxury automaker aims to work within digital video recording technology. Read More...
View articleOnline retailing revenues in Latin America are expected to reach $1.28 billion by the end of 2001, more than double the $540 million from 2000, accord...
View articleThe auction site's sellers will have access to Amazing Media's ad-creation tool. Read More...
View articleMonths after receiving a patent for the technology and acquiring a rival, the rich media e-mail firm takes the wraps off its embedded transaction prod...
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