You may think arming yourself with facts and data will help you convert prospects into customers, but Bryan says it's more important that prospects tr...
View articleIt doesn't make much sense that the day after Thanksgiving would signal the start of the online holiday shopping season, but consumers conditioned to ...
View articleThe ad network and technology firm eyes SRDS' market with a tool that will integrate @plan, comScore and Adgility. Read More...
View articleInternet advertising keeps pitching curveballs and posing conundrums we never even thought of in traditional media. Is it ethical when ads don't suppo...
View articleThe combined company promises 60 million e-mail addresses to marketers. Read More...
View articleA reader provoked more ruminations from Dev on the inefficiency of Web marketing and what can be done to tackle the problem. Read More...
View articleMarked differences in the way that e-tail and retail shoppers function suggest new strategies for Web marketers, according to findings from Avenue A. ...
View articleThe troubled, Chicago-based interactive shop looks to go private. Read More...
View articleThis much we know: it's been an emotional and unsettling autumn, and that has not been good for the economy. But how that will influence holiday spend...
View articleA new partnership between technology players aims to establish an advertising footing in the nascent -- but highly anticipated -- video-on-demand mark...
View articleJust weeks after hiring a new chief marketing officer, the Web portal is ramping up its promotional efforts with the launch of new ads this weekend. R...
View articleThe pioneer coupon site says it may appeal, but concerns have been raised not only about the stock price but also about possible voting rights violati...
View articleSome "Guy"s never learn the secrets to developing a successful B2B email newsletter. Chris shares tips to help make sure you’re not one of them. Read ...
View articleThe couponing giant aims to resuscitate the defunct firm as part of its online media buying services. Read More...
View articleAre they examples of style over substance, or could one of them be the next big thing? Rob introduces several new technologies that are contenders for...
View articleIsn't that a member of your target audience grasping a joystick and whizzing through the latest computer game? Gaming isn't just for pimply faced boys...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleIn a hurry to create a solid brand? Don't forget to build that brand around a valuable product. Read More...
View articleThe e-mail marketer and tracking firm gains a new distributor; Digital River, meanwhile, builds out its marketing suite. Read More...
View articleJust when you thought it was safe to go back into your in box, Lynne’s back with more bloodcurdling tails of email catastrophe! Read More...
View articleBy encouraging members to refer others, the audio service aims to continue its comeback after being knocked offline during the Sept. 11 terrorist atta...
View articleThe wireless messaging channel known as SMS is ripe for exploitation. But Martin says few advertisers are taking advantage of the opportunity. Read Mo...
View articleJim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what sho...
View articleThe total U.K. Internet advertising market for the first half 2001 was £90.2 million, a 42 percent increase over online ad spending from one year earl...
View articleThe e-mail list manager's PostMasterDirect site for the first time will begin handling clients that don't meet its much-touted double-opt-in standard....
View articleWhat can a hillbilly with a sixth-grade education teach you about writing online? Learn how to cook up content as tasty as a mess of grits and hog jow...
View articleTrust -- or the lack of it -- is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a ...
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