The media giant could find itself facing a class-action suit over claims made in advertising for its ISP service. Read More...
View articleE-commerce sales in the third quarter of 2001 in the United States were up 0.2 percent from the second quarter, according to the Census Bureau of the ...
View articleBefore you build your Web site, take some time to do the upfront chores that'll ensure you'll have a firm foundation. Read More...
View articleAll the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...
View articleI am woman. Hear my pocketbook roar! Read More...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In the second part of this two-...
View articleThe two firms look to become one source for automated ad targeting. Read More...
View articleAre you a search engine optimizer? A search engine positioner? Finding the appropriate moniker can be tricky, but Danny says he's finally come to a de...
View articleWith a new executive at its helm, the Interactive Advertising Bureau now seeks to bury the hatchet. Read More...
View articleThe total worldwide value of goods and services purchased by businesses through e-commerce solutions will increase from $282 billion in 2000 to $4.3 t...
View articleThe Friday after Thanksgiving may be the day people head to the malls, but thanks to broadband Internet connections at work, it's the Monday after Tha...
View articleABC taps Wink for iTV; Dynamic Logic aims for vertical clients; Fastclick adopts CUME model. Read More...
View articleA pair of studies from J.D. Power and Associates found that auto buyers are increasingly working the Internet into their search, regardless of searchi...
View articleA survey by two industry groups finds that major companies are renewing or upping their Web advertising budgets for 2002, and looking toward better in...
View articleWould you buy a used car from this site? All the great marketing in the world won't succeed in getting consumers to buy from your site if you haven't ...
View articleThe Web's advantage is interactivity. Use it wisely, and you'll be competing with brick-and-mortar retailers on their own turf. Read More...
View articleBoosting its online services aimed at the ad industry, the Belmont, Mass., firm buys the Chicago company. Terms were not disclosed. Read More...
View articleCompanies launch long distance service that provides opportunities for AOL members to earn credits redeemable for AOL service. Read More...
View articleSend email to your snail mail list -- even if you don't know your customers' addresses in cyberspace? Yes, it is possible! Here are more how-tos and t...
View articleDespite consumer pessimism and the U.S. recession, European online retail spending will grow this holiday season to 160 percent of the total for 2000,...
View articleInterep, ad pepper media strike alliance; Mediaplex expands reporting; Yesmail taps EyeWonder. Read More...
View articleWith a print campaign designed to reach millions, the Web auctioneer looks to convince shoppers that it's more than just an online flea market. Read M...
View articleThe concept of e-government often brings to mind efficient and convenient interaction between the government and citizens. But some research suggests ...
View articleJim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what sho...
View article"The Sopranos" is a blockbuster success with the American public. Does the TV show contain a message about what people want that can be used in the cr...
View articleInvestment in customer relationship management technologies by retail financial institutions will drive healthygrowth of these tools through 2005, acc...
View articleChurch and state. Sales and marketing. They're separated -- but can be reconciled. Read More...
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