Reprising its "Harry Potter" efforts, AOL Times Warner launches online ads, a contest, anIM bot, and a promotional deal with the New York Times Co. Re...
View articleA survey by the National Regulatory Research Institute and BIGresearch of more than 14,000 Internet users found that almost half have complained to th...
View articleVeriSign, the top domain name reseller and a leading trust services firm, will broaden its horizons to produce new revenuestreams. Read More...
View articleThose uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...
View articleOnline shoppers outspent their post-Thanksgiving e-commerce purchases during the week ending Dec. 2 with $1.5 billion in total sales, according to com...
View articleIt's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View articleResearch from GartnerG2 predicts that as much as 10 percent of the B2C e-commerce transactions in the United States will be done through devices other...
View articleWhen his short stack got a little bit taller one morning, Chris took note, discovering a smart marketing principle that’s applied especially well thro...
View articleIn his keynote address at the @d:Tech conference, DoubleClick CEO Kevin Ryan extolled the online ad industry's accomplishments. Read More...
View articleCCG.XM is folded into 141 Worldwide as Seneca buys out Organic's majority owners. Read More...
View articleHow can a Web developer provide a potential client with the appropriate information if the prospective customer doesn't ask for it? Sean lays out 10 g...
View articleTurn On Media debuts offering; Bluestreak to serve Eyeblaster ads; Silverpop launches agency partnership program. Read More...
View articleThe three venerable newspapers join forces to increase the appeal of their career sites. Read More...
View articleWhile economic conditions appear to have forced some companies to delay projects or reduce the scope of implementation, Dataquest predicts the CRM mar...
View articlePriceline appoints new CMO; Xdrive Technologies, United Online ink marketing agreement; automotive manufacturers increase Web buys; L90, Adtegrity.com...
View articleA study by Gartner found a disconnect between the consumers who don't want one identity service to track their passwords and the companies that usuall...
View articleThe asset purchase deal includes an e-mail delivery system and interactive games designed for direct marketing efforts. Read More...
View articleThe Harry Potter brand seems to have cast a spell over kids (and their parents) the world over. But how long will he hold sway over his target audienc...
View articleThe interactive marketing and services firm plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its four...
View articleMarketing may not have its own Ten Commandments, but ethics are involved. Have you ever strayed from the straight and narrow? Here are some examples o...
View articleWhile Interactive Advertising Bureau leaders at the organization's annual meeting admitted a decline, they painted a hopeful picture of the industry. ...
View articleThe firm, which has recently been pushing its travel offerings in light of the holiday season, promotes Brett Keller to theCMO post. Read More...
View articleSneering Web critics may think calling something "brochureware" is the ultimate insult, but Blake says this form of site design can be ideal for small...
View articleRecently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-li...
View articleBefore our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media curr...
View articleInternet advertising in the United States remains off, but the Interactive Advertising Bureau insists the Internet market is more than holding its own...
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