America Online is partnering with Univision, the demographic's largest U.S. media player, in a content-, technology- and ad-sharing deal. Read More...
View articleThe average activity for a Web user in November 2001, as reported by Nielsen//NetRatings Inc. Read More...
View articleIt’s said that one of email marketing’s big advantages is its quick turnaround time. Heidi tells the story of one company that took advantage of this ...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articlePermission to come aboard? That's only the beginning of what separates scumware from legitimate ad-serving applications that take up residence on your...
View articleAccenture's annual eFullfillment survey expanded to Europe this year, and found online shopping is much more complicated for Europeans than it is for ...
View articleAbsolut, Acura, and DeBeers become the first advertisers on the streaming media service. Read More...
View articleiTV may not be a reality -- yet, but personal video recorders are. Is TV advertising adapting already to the fast-forward button? Read More...
View articleThe computer firm picks RealNetwork's new player over Microsoft's Windows Media application. Read More...
View articleMore than 1.7 million adult Canadians will purchase holiday gifts online this year, representing a 60 percent increase over last year, according to a ...
View articleFollowing the successful, Internet-centric sales effort behind its Prius hybrid, the automaker says it's looking into a similar push for its as-yet-un...
View articleThe Redmond, Wash., giant will integrate the Cambridge, Mass., firm's targeted ad serving software in its forthcoming TV platform. Read More...
View articleThe Internet has provided efficient ways for doctors to treat and communicate with their patients, but it's also provided a platform for pharmaceutica...
View articleGone to Lycos to search lately? Although the search capabilities of the site have long been on the decline, Danny says a recent redesign makes visitin...
View articleKeeping content fresh and relevant on a B2B site is critical. In doing so, don't lose sight of the real goal -- converting your prospects into custome...
View articleDespite widespread discounts and promotions, many retailer's online operations are proving to be surprisingly effective, according to research by Shop...
View articleFrequent-flier and traveler loyalty programs have been rousing successes in engendering brand loyalty, but how will they perform in a recession? Read ...
View articleAGENCY.com divorces itself from Danish iTV arm; Premium Network unveils a new pricing system; and B2BWorks signs Cahners Business Information. Read Mo...
View articleInstant Messenger to be included on Motorola products; Motorola to market across AOL Time Warner's broad range of online, print and television brands....
View articleMany retailer's online operations are proving to be surprisinglyeffective, according to research by Shop.org and The Boston ConsultingGroup, and an in...
View articleA survey by the Kaiser Family Foundation found that most teens and young adults have gone online, but differences in access across racial and socio-ec...
View articleThere's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Read More...
View articleFollowing its merger with competitor Veripost, Return Path attractsfinancing from existing and new investors. Read More...
View articleDynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Read More...
View articleOnline site is expected to complement the E*TRADE On Air program with financial news and content through streaming audio and video. Read More...
View articleThe Top 25 Web properties for the month of November 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
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