Other holiday seasons have certainly been more abundant in comfort and joy. This year, your customers may not be spending lavishly. That’s no excuse n...
View articleBacked by WPP Group and network executives, IAG aims to bolster networks' flagging advertising. Read More...
View articleA report on the catalog industry from DoubleClick's Abacus division found a consumer purchasing channel shift -- away from catalogs and toward online ...
View articleCreativity, context, and relevance in online advertising -- are they falling victim to the surge in email marketing? Read More...
View articleIn a day ripe with selloffs, acquisitions and streamlining acrossthe high-tech sector, Luminant -- once fodder for SiliconAlley hecklers when a man po...
View articleThrough a renewed agreement with InfoSpace, the former Excite@Home portal will join Overture's list of big-name affiliates. Read More...
View articleThe number of U.S. Internet users remained relatively stable in November, according to comScore Networks, with those online spending more time and vie...
View articleDoes your site pass the one page only indicator? Take this test to find out if your Web site can qualify customers to learn what they want -- and conv...
View articleDoubleClick's Abacus and @Plan units report that retailers' catalog efforts are losing shoppers as consumers increasingly turn to the Internet. Read M...
View articleNearly half of development managers at large corporations plan to develop applications for wireless devices in the coming year, according to Evans Dat...
View articleDon't let a little thing like a corporate structure get in the way of your marketing project. Read More...
View articleThe mobile carrier is using rich media ads, designed by White Horse and Avenue A, in its first online branding effort. Read More...
View articleWho's really benefiting from online privacy initiatives? Dev comes up with a surprising answer. Read More...
View articleIf the data from the Nielsen//NetRatings Holiday eCommerce Index is any indication, there should be a lot of packages arriving at a lot of homes that ...
View articleThe tech firm gains a reseller and new client brands for its marketing knowledge and research management tools. Read More...
View articleThe Microsoft chairman spoke to media planners and marketing directors this week in London, outlining an MSN-centric future, and extolling new ways of...
View articleThe Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleWhy do CPA deals get a bad rap from affiliates? A few slimy merchants poison the environment for everyone. Read More...
View articleThe Web ad leader agrees to resell Solbright's services, continuing its string of strategic alliances this week Read More...
View articleRemember hypergrowth? Think email marketing. All the technology @d:tech has to offer is being channeled into your inbox. Read More...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleYou can put away that PowerPoint slide extolling the Internet's meteoric growth rate; the adoption curve has gone flat. Still, there are plenty of new...
View articleThe number of Internet users in Britain has held steady over the last six months, according to Forrester Research, but the impact Internet use has had...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
View articleDynamic Logic will take over the online ad giant's Ad Effectiveness unit, ceding a minority stake in return. Read More...
View articleYou pay big bucks for high-tech delivery methods, but how much do you pay for the messages themselves? Nick says you may want to reconsider your prior...
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