Satisfied with getting your target audience's attention for just a few seconds? Take a look at tools that can solidify your brand's image in a consume...
View articleIT/IS spending in the United States and Europe hit rock bottom in 2001, but is expected to rebound in 2002, according a survey released by CyberAtlas ...
View articleToo little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleThe "name your own price" e-commerce player inks its first online promotional agreement, as AOL expands its own travel advertising partnerships. Read ...
View articleShareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-...
View articleThe firm's top post won't be filled, as its co-founder seeks new business opportunities. Read More...
View articleYahoo! uses Launch.com for new music destination. Read More
View articleRival Monster.com is said to still be holding out on its own buy, as its acquisition bid for HotJobs also remains in question. Read More...
View articleOne-quarter of the workforce in Britain is connected to the Internet, NetValue found, and they use it to get some of their banking and shopping done. ...
View articleSpending on online advertising slowed in the first nine months of 2001, according to CMRi, but the research firm speaks hopefully of 2002. Read More...
View articleWith a new offering for media planners, the company aims to build on the buzz surrounding reach-based pricing. Read More...
View articleIf customers are stuck, your site isn't sticky. Is the problem your GUI? Read More...
View articleTotal U.S. spending on online sales increased from $3.6 billion in October to $4.9 billion in November, according to the NRF/Forrester Online Retail I...
View articleResearch companies weigh in with their e-commerce numbers for the beginning of December, predictions on returns and the role of convenience in holiday...
View articleThe Countdown: What shaped B2B marketing in this turbulent year? What lessons can we draw from these trends and changes? Read More...
View articleIt may be better to give than to receive, but Dev urges you to ignore that maxim when it comes to spam. Read More...
View articleThe New York-based ad server will consolidate its network, ASP and software products with Open AdStream. Read More...
View articleYou made a sale? That's the beginning of your job, not the end! Read More...
View articleThey're not the enemy. They can be your allies. Here's how the media team can better work with the creative department. Read More...
View articleSpending on online advertising slowed in the first nine months of2001, according to CMRi, but the research firm speaks hopefully of 2002. Read More...
View articleMicrosoft continues promoting its Advantage Marketing packages with a deal that incorporates Great Plain and XP technology. Read More...
View articleNot everyone wins an Emmy. Not everyone has a chance to vie for an Academy Award. But the Nolly can be won by anyone in the world. It's the most democ...
View articleWith the launch of our new feedback section, we invite you, our readers, to share your ideas and experiences. Read More...
View articleMarketers can learn important lessons from the spectacular demise of Excite@Home. Read More...
View articleUPDATE: Monster.com announced its deal for HotJob.com half a year ago. Why the sudden interest from Yahoo!? Should it succeed with its bid, the Sunnyv...
View articleThe instant messaging revolution is taking over people's desktops, and it should be top of mind for advertisers, too. Read More...
View articleA renewed emphasis on security has more than 70 percent of Americans concerned about Internet and computer security, but it doesn't have them worried ...
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