There are those in the affiliate industry who are pushing to establish standard revenue-sharing agreements, but Jason calls such efforts "insanely irr...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleThe search engine says it's not sure yet how to monetize the offering, but with a host of A-list retailers, it's potentially sitting on an offering of...
View article"I," "we," "me," "us" -- every copywriter avoids these words like the plague. Here's why they could work for you online. Read More...
View articleDoes it really take too long to plan and buy online media? How can media planners get off the deadline treadmill? Read More...
View articleA study by Princeton Survey Research Associates found that information technology has enhanced the work of human service nonprofit organizations, savi...
View articleEven online shoppers put off their holiday shopping this year, according to Jupiter Media Metrix. While traffic should be headed down to allow for shi...
View articleWant to know who is reading your newsletter? Alexis Gutzman explains how to track your newsletter, determine who opens it, how many timesit gets opene...
View articleNaming a new president and CFO who hail from its non-media businesses, the New York-based online ad leader solidifies its intention to focus on techno...
View articleMere traffic numbers aren't enough in today's media buying climate. Before you make the buy, you need to know how users feel about the site. Read More...
View articleWith the relative maturation of email marketing and the surprising growth in online shopping this holiday season, you might think we've reached the pi...
View articleThe San Francisco-based interactive shop is one step closer to goingprivate -- and potentially, a merger. Read More...
View articleChris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different ...
View articleThis holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleMobile advertising has gotten a bad rap since it was hyped so strongly a year or so ago, but thinking more broadly is the first step to taking advanta...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleStill, Gartner cautions online ad players to diversify their revenue, and media offerings, since the market will remain highly competitive. Read More...
View articleJust when you thought PCs were becoming the dominant gaming platform, new hardware leads to a renewed interest in gaming consoles, according to Jupite...
View articleThere's still considerable growth ahead for the online advertising market, but at 3 percent of the total advertising market it's not enough to support...
View articleThe auto marketing site also scores a patent on some of its technology for transmitting purchase requests overthe Internet. Read More...
View articleEven after the Sept. 11 attacks, Web travel are increasing their spending, while the holiday shopping season has yet to have much impact on e-tailers'...
View articleAsian-Americans who speak English are more experienced and active Internet users than whites, African-Americans or Hispanics, a survey by the Pew Inte...
View articleA survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM. Read More...
View articleIt's been a bumpy ride. Here are Susan's tips for a happy, healthy, and prosperous New Year. Read More...
View articleFollowing Yahoo!'s lead, Terra Lycos will charge users for hosting homepages free of banners and pop-ups. Read More...
View articleSo, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expe...
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