Who are the "e-fluentials," and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
View articleSometimes there's more than one way to reach a client's objective, so don't be afraid to negotiate unusual terms. Read More...
View articleSpeaking to your customers in your own voice adds value. Can global conglomerates such as Ford and Sony pull off the use of "I" and "we"? Read More...
View articleIs customer lifetime value an antiquated notion that has no place in today's marketing world? Arthur thinks so. Read More...
View articleInteractive television will gain a foothold in many American households as early as the end of 2002, according to a Yankee Group report -- although as...
View articleA Yankee Group analyst predicts that many of the big players in digital cable will offer TV portals by the end of the year -- but sales of sponsorship...
View articleMost of the data compiled from the 2001 holiday shopping season has yet to be disseminated, but the basic theme seems to be more shoppers spending mor...
View articleThe top Digital Media/Web Properties for the month of November 2001, according to Jupiter Media Metrix. Read More...
View articleRank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
View articleThe new section would allow online access and the ability to search all employment listings that run in the print edition of daily newspaper. Read Mor...
View articleUPDATE: Troubled online real estate site is finally talking after its stock stopped trading last week. But news isn't good -- between $54M to $95M in ...
View articleThe days of Internet users being iconoclasts are over, so it's time to treat the medium as what it is -- a part of most Americans' daily lives. Read M...
View articleA new survey found that female Web shoppers outnumbered males for the first time. Read More...
View articleEstimated total U.S. IT spending in 2001 could decrease by as much as 5 percent from 2000 and increase 4 percent in 2002 over 2001, according to Giga ...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleAfter an exceedingly difficult fiscal year, MindArrow looks to the future. Read More...
View articleMerrill Lynch's departing Internet bull says he sees a turnaround in the online ad market -- and better-than-expected revenue for the Web portal. Read...
View articleSticky sites: Good for advertisers, or do they mire down other brands? Read More...
View articleSeven New Year's resolutions for affiliate marketing. (Hint: Think "conversion" in 2002.) Read More...
View articleThe departure of media, finance and leisure division head David Graves leaves another hole for the Web portal to fill. Read More...
View articleTechnology made it easy and cheap for people to send spam. Technology can also help legitimate marketers dig consumers out from under the mire. Read M...
View articleWant to stay creative into the New Year? Resolve to shun these must-avoids that sap the creative spirit. Read More...
View articleUPDATE: RJ Reynolds Tobacco is taking tentative steps into online marketing for its Doral cigarette brand, with a customer retention program through P...
View articleThe market for video-on-demand will grow to $641.9 million by 2006, according to Jupiter Media Metrix, but it must focus on the TV as its delivery pla...
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