If your chief financial officer is report happy, you may find yourself twisting your processes to fit them into the system. Resist the impulse -- sepa...
View articleDefining the rules is the first step in winning the game. Read More
View articleForrester Research predicts the online retail sector in Europe will grow to €32.8 billion in 2002, an increase from its earlier projection of €32.5 bi...
View articleThe WAA and WMA will become the MMA, and must first cope with different policies on spam. Read More...
View articleHachette Filipacchi combined technology, timing, and travel incentives to lure media buyers into considering its new network of Web sites. Read More...
View articleThe automaker aims to push its brand positioning and woo new buyers with an "advergame" designed by YaYa. Read More...
View articleTV is meeting the Web in an inevitable explosion of convergence. So who buys, sells, and plans the media? Read More...
View articleWhat surprises does the year ahead hold for Internet marketers? Gerry has some ideas. Read More...
View articleThe United States will continue to lead the world in the introduction and adoption of electronic bill presentment and payment (EBPP) services through ...
View articleMedia buying on a tight deadline often involves taking risks. Leverage your knowledge and experience to take those risks -- and make them educated and...
View articleMore than half of American adults with online access visited a government Web site in the past year, according to the National Technology Readiness Su...
View articleWhy must CEOs know their customers' needs, desires, behaviors, and habits? Wall Street's asking. Read More...
View articleFor obvious reasons, the Online Publishers Association wants advertisers to know that the most wanted consumers are surfing the Internet at work, and ...
View articleUsers of the Web at work are also more likely to go online at home -- and their total Internet usage exceeds their TV-watching, according to an OPA-sp...
View articleOnly 4 percent of online users in Europe have broadband Internet access, a Forrester Research report found, despite increased usage of the types of ap...
View articleIntel in Ad Deal with Sportsline, NFL, Oddcast; Hershey Debuts "Sweet Thought" Viral Web App; YaYa Launches Branded Game for Siemens. Read More...
View articleBelieve it or not, 2001 wasn't all bad. Some positive industry trends emerged that will help propel 2002 beyond the carnage. Read More...
View articleDespite an economic downturn that has hit the telecommunications industry particularly hard, InfoTech expects WLAN end-user revenue to reach $4.2 bill...
View articleYou spoke; we listened. Search Engine Marketing it is. Read More...
View articleThe Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...
View articleSpokespeople for the Anglo-Dutch consumer goods behemoth play down its earlier relationship with MSN. Read More...
View articleIf announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital li...
View articleAs you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...
View articleConsumers miss out on advertising branding messages when the ads appear in cluttered Web pages, according to a study by Dynamic Logic. Read More...
View articleNew writer Jack Aaronson takes the reins of ClickZ's Personalization column and begins by laying out his goals and aims. Read More...
View articleThe online marketing giant shutters its Intelligent Targeting unit, citing media buyers' unwillingness to pay higher fees for higher advertising accur...
View articleThe New York-based media conglomerate expands its relationship with one major advertiser, and looks to hook more. Read More...
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