Female, at-home Internet users are growing in number -- but reaching them could prove relatively difficult for Web marketers. Read More...
View articleInwhat could be an effort to hedge their bets, the two Web researchers will continue legal action while federal regulators take a second look at their...
View articleMarketers, programmers, and the IT department. Once strangers, they now have a common -- and uneasy -- bond. Read More...
View articleE-mail marketing has proved to be one of the more resilient areas of the online advertising industry, but its clients are often undermining their succ...
View articleThe Maynard, Mass., online job board gives ex-NYC Mayor Rudy Giuliani 30 seconds of air time during the Super Bowl and donates $350K to the Twin Tower...
View articleThe top Digital Media/Web Properties for the month of December 2001, according to Jupiter Media Metrix. Read More...
View articleDoubleClick completes MessageMedia acquisition; 24/7 Real Media touts merger benefits, client wins, and voluntary pay decreases; Terra Lycos to suppor...
View articleWith Mallett's departure, Yahoo! says goodbye to its past. Read More...
View articleThe Top 25 Web properties for the month of December 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleIt turns out that the Internet is subject to the same daypart variations as are traditional media -- a finding that has important implications for med...
View articleDon't forget to involve the most important people -- company employees -- in your branding efforts; because brand is created both inside and outside a...
View articleA survey by AMR Research finds that would-be e-mail marketers waver on whether to outsource, and miss out on collecting valuable addresses. Read More...
View articleAre you a suit? A nerd? A bean counter? Or a creative? Where you fit into the picture may say a lot about how you feel about CRM. Read More...
View articleWhen writing and selling on the Web, nothing works like truth, honesty, and warmth. Read More...
View articleRates for consumer broadband Internet service rose steadily throughout 2001, climbing to their highest levels on record by the end of the year, accord...
View articleOnly a small majority of retailers are gathering data on individual customers, with 41 percent able to identify their most profitable customers and us...
View articleIn media buying, as in other fields of business, it's not what you know but whom you know that counts. Read More...
View articleThe new guidelines for impression measurement and auditing are a step forward -- but some feel the industry group didn't go far enough. Read More...
View articleZedo offers free serving for unsold inventory; Fuse, POPstick team; Poindexter formally launches POE. Read More...
View articleConcluding a 12-part series on newsletter publishing, Alexis Gutzman discusses how to find potential sponsors and advertisers for your newsletter. Rea...
View articleYou test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? R...
View articleKeep on your toes, use your head, and avoid becoming a commodity. Read More...
View articleThe online ad leader is making a play for direct marketing dollars. Read More...
View articleOnline travel sales were in the midst of what e-commerce research firm comScore calls "almost juggernaut-like growth" at the time of the Sept. 11 atta...
View articleRich media isn't a magic bullet, but it can provide advertisers with one of the most highly sought after commodities nowadays -- data. Read More...
View articleAdvertisers are increasingly reluctant to enter into long-term agreements with online agencies -- requiring some immediate changes in how they market ...
View articleIt's a mixed bag of news for the Web portal, which announced the resignation of an experienced executive while posting better-than-expected fourth-qua...
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