These Times
Email

These Times

24y Chris Maher

These Times

Times have changed, and marketing needs to change with them. Read More

View article
Retailers Improving Channel Integration
Audience

Retailers Improving Channel Integration

24y ClickZ Stats Staff

Retailers Improving Channel Integration

Answerthink's annual holiday shopping study found that online retailers are doing a better job of giving consumers a consistent shopping experience wh...

View article
Aegis Sweeps Up Two U.S. Agencies
Media

Aegis Sweeps Up Two U.S. Agencies

24y Christopher Saunders

Aegis Sweeps Up Two U.S. Agencies

Lot 21 and Vizium will become parts of Carat Interactive through the arrangement. Read More...

View article
FAST and Fresh
Search

FAST and Fresh

24y Paul J. Bruemmer

FAST and Fresh

In his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...

View article
Start Smart in '02
Media

Start Smart in '02

24y Susan Solomon

Start Smart in '02

Make this the year you pursue something that inspires you to bound out of bed every morning. Read More...

View article
IAB Unveils Ad Impression Guidelines
Media

IAB Unveils Ad Impression Guidelines

24y Christopher Saunders

IAB Unveils Ad Impression Guidelines

UPDATE: The Interactive Advertising Bureau's standards include both server- and client-initiated impression counting. Read More...

View article
Wireless Voice Encroaching on Wireline Customers
Data insights

Wireless Voice Encroaching on Wireline Customers

24y Michael Pastore

Wireless Voice Encroaching on Wireline Customers

The number of wireless voice subscribers in the United States has grown from 109 million at the end of 2000 to approximately 128 million at the close ...

View article
Stop the Music
Audience

Stop the Music

24y ClickZ Stats Staff

Stop the Music

The wind has been taken from Napster's sales and the "legitimate" music download sites are up and running, but Jupiter Media Metrix has cut its foreca...

View article
Answer That One Last Question
Marketing

Answer That One Last Question

24y Blake Rohrbacher

Answer That One Last Question

Why are your customers abandoning their shopping carts? It may be because they have one last question that you haven't answered. Read More...

View article
It's the Detail That Counts
Marketing

It's the Detail That Counts

24y Martin Lindstrom

It's the Detail That Counts

Are you guilty of sending out plain, undifferentiated emails to your customers? Read More...

View article
Conversion Rates? What Do You Track?
Email

Conversion Rates? What Do You Track?

24y Jackie Gallogly and Lynne Rolls

Conversion Rates? What Do You Track?

Once you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...

View article
Autobytel Bolsters Sales Efforts
Media

Autobytel Bolsters Sales Efforts

24y Beth Cox

Autobytel Bolsters Sales Efforts

The online vehicle marketer forms a new media sales division; meanwhile,Microsoft's .NET initiative gets a boost from Reynolds and Reynolds. Read More...

View article
Terra Lycos, FOXSports.com Team
Media

Terra Lycos, FOXSports.com Team

24y Enid Burns

Terra Lycos, FOXSports.com Team

The latest big business/sports marriage is a multi-year, multi-million dollar content, sales and marketing alliance between the Waltham, Mass., Intern...

View article
DoubleClick Blows Street Away
Media

DoubleClick Blows Street Away

24y Christopher Saunders

DoubleClick Blows Street Away

The Web ad leader tops analyst estimates and its own guidance -- though it predicts a soft first quarter and flat revenues in 2002. Read More...

View article
Customer Data? We Don't Have Any Customer Data
Analytics

Customer Data? We Don't Have Any Customer Data

24y Mark Sakalosky

Customer Data? We Don't Have Any Customer Data

You start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that. Read...

View article
Time for IT to Rise from the Ashes?
Audience

Time for IT to Rise from the Ashes?

24y Michael Pastore

Time for IT to Rise from the Ashes?

Coming off the first-ever year-to-year drop in U.S. IT spending, there's no lack of research predicting 2002 will be a better year to be in the techno...

View article
Customer Service Shows Improvement in 2001
Audience

Customer Service Shows Improvement in 2001

24y ClickZ Stats Staff

Customer Service Shows Improvement in 2001

Customer service shows much-needed improvement online, and Canadians turn to the Web in better-than-expected numbers during the holiday season, accord...

View article
B2B Marketing Predictions for 2002
Marketing

B2B Marketing Predictions for 2002

24y Philip Say

B2B Marketing Predictions for 2002

How can you prepare your company for 2002's B2B marketing climate? Check out Philip's prognostications to find out where you should deploy your resour...

View article
True Audience Turns to Marketing Automation
Media

True Audience Turns to Marketing Automation

24y Christopher Saunders

True Audience Turns to Marketing Automation

Real Media founder Dave Morgan's newly-renamed Tacoda Systems looks to grab a bigger slice of the pie while providing soup-to-nuts service for Web pro...

View article
Arnold Cozies Up to Yahoo! With Upfront Deal
Media

Arnold Cozies Up to Yahoo! With Upfront Deal

24y Christopher Saunders

Arnold Cozies Up to Yahoo! With Upfront Deal

The Boston-based agency hopes to see online buying and planning processes mirroring established traditional processes. Read More...

View article
This Week's Agenda: Fred Investing
Media

This Week's Agenda: Fred Investing

24y Dana Blankenhorn

This Week's Agenda: Fred Investing

Internet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Read More...

View article
There Is No Egg in Eggplant
Analytics

There Is No Egg in Eggplant

24y Bryan Eisenberg

There Is No Egg in Eggplant

You may know what you mean to say when you're writing copy for your Web site, but are you expressing your vision as clearly and precisely as possible?...

View article
Hoop Dreams for Big Blue
Media

Hoop Dreams for Big Blue

24y Christopher Saunders

Hoop Dreams for Big Blue

IBM taps NBA greats in its new, allegorical advertising campaign. Read More...

View article
Seneca Takes Organic
Media

Seneca Takes Organic

24y Christopher Saunders

Seneca Takes Organic

Remains mum on possible combinations with Agency.com and Red Sky. Read More...

View article
Case Study: A Super Affiliate's Date With Destiny
Marketing

Case Study: A Super Affiliate's Date With Destiny

24y Declan Dunn

Case Study: A Super Affiliate's Date With Destiny

Super affiliates turn youraffiliate program into their business. Read More...

View article
PeopleSoft To Nab Annuncio
Media

PeopleSoft To Nab Annuncio

24y Michael Pastore

PeopleSoft To Nab Annuncio

The Pleasanton, Calif.-based business software maker will score its third acquisition in less than a year with the purchase of Annuncio's intellectual...

View article
The World According to Stu
Marketing

The World According to Stu

24y Peter Kaufman

The World According to Stu

He's not the antithesis of creativity after all. Read More

View article
1 1,252 1,253 1,254 1,255 1,256 1,669