More than ever before, brands need to instantaneously reward their customers for loyalty. At a time when consumers have learned that the whole world c...
View articleWhen your business phone rings, you answer it. So why are all those emails from customers sitting unanswered? Read More...
View articleNearly two-thirds of the U.S. online population regularly turns to the Internet as a source for news, but the Net still trails cable television, netwo...
View articleMore stringent registration requirements and a new site are aimed at helping the New York Times better monetize its Web traffic. Read More...
View articleAs troubled media player StarMedialooks to slim down, Yahoo! picks up its Brazil-based search engine, Cade?, and ups its stake in the region. Read Mor...
View articleWhen you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Read More...
View articleSony taps Klipmart for "Black Hawk Down;" Vendaria, Belo test rich media creatives; StartSampling.com strikes partnership. Read More...
View articleWhen you go about collecting information from your customers, make sure you're not simply collecting data for data's sake. Read More...
View articleCramped page design can stifle advertising awareness, reducing the medium's maximum effectiveness by about 12 percent. Read More...
View articleOne-upping a Pepsi effort from 2000, the clothing manufacturer will let youths vote for their favorite spot while promoting its new Spring lines. Read...
View articleEver feel like technology that's supposed to make things simpler and quicker just ends up creating more complications? Read More...
View articlePeering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Read More...
View articleMore than 483 million wireless devices will be sold to end-users in 2003, and one-third of the world's population will own a wireless device by 2008, ...
View articleThe final word from Jupiter Media Metrix is that, on average, 51.3 million unique visitors went to shopping sites each week during the 2001 holiday se...
View articleThe eleventh of a multi-part series: Before sending out your newsletter, test, test, and then test some more. Alexis Gutzman outlines some common mist...
View articleWhile focusing on vehicles that never made it into mass-production, the project aims to win the attention of car aficionados and affluent Web surfers....
View articleMSN Carpoint scores a marketing coup of sorts with sponsorship of North American International Auto Show in Detroit, but will it translate into more c...
View articleUPDATE : Brushing off the ashes following the online collapse of the media firm it inked a publishing contract with, The Industry Standard , the new M...
View articleThe travel site is looking to advertising and marketing revenues to insulate itself from the sting of lower ticket prices and slower sales. Read More...
View articleThe pressure's on to monetize all of the traffic that's arriving on merchant sites, but take the high road and listen to your customers rather than ri...
View articleWhat's the buzz? Because it's a New Year, let's turn the tables. YOU tell US! Read More...
View articleUPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Read More...
View articleNo matter how sophisticated we get in our thinking about online media performance, antiquated accounting systems often get the last word. Read More...
View articleMore data from the 2001 holiday shopping season shows women led the way for online purchases, and that the northern states showed more online buying a...
View articleIT salaries will remain virtually unchanged in 2002, according to RHI Consulting, following years of low unemployment and competition that drove salar...
View articleUPDATE: L90 will serve as a promotional outlet for eUniverse's sites, following an unusual merger transaction. Read More...
View articleA post-holiday report card from Jupiter Media Metrix found that customer service e-mails are still falling on deaf servers, while Nielsen//NetRatings ...
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