CMGI's e-mail marketing company was the high bidder for Netcentives' e-mail unit, while Trilegiant and others split the bankrupt firm's other division...
View articleWhile the industry will have to wait a bit longer for the Interactive Advertising Bureau's much-anticipated guidelines on weeding out discrepancies, r...
View articleNew business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...
View articleIt's not only the holiday season, it's also budget season. Does just thinking about approval for your 2002 marketing budget induce a migraine? Here's ...
View articleThe automaker will use Microsoft's portal to build interest in its first sports utility vehicle -- a year before the XC90 hits the streets. Read More...
View articleIn your persuasive writing, you may choose to take the road less traveled, but you've got to decide upon a path. Bryan says you've got a better chance...
View articleThe rich media interstitial firm receives protection for its HTML tagging process -- and said it plans to "clean up" the space by going after rival te...
View articleOnline credit card fraud continues to be a growing concern, and online merchants are taking more precautions than ever before, according to the 2001 O...
View articleWhy haven't Web advertising companies transitioned smoothly to direct marketing? Dev thinks it's because there's a fundamental incompatibility. Read M...
View articleThe agreement will see the Web travel site using a Gator.com-like price-comparison service. Read More...
View articleEven though residential installations continue to dominate the worldwide DSL market, Cahners In-Stat found that the business DSL market will provide a...
View articleDuring next week's annual meeting, the Interactive AdvertisingBureau is expected to hand down its guidelines for impressionmeasurement, as well as to ...
View articleIf these ideas don't help you approach your job more creatively, at least they'll help you develop a deeper understanding of what you do. Read More...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View article2002's to-do list: the online media buying issues that need to be fixed in the new year. Read More...
View articleThe nation's No. 3 ISP, formed through the union of NetZero and Juno, aims to establish itself as the "value-priced" access provider. Read More...
View articleThe move comes following a controversy involving e-mail advertisements from NYTimes.com that appeared to tout two little-known OTC stocks. Read More...
View articleThere's a sucker born every minute. You don't have to be one of them. Read More...
View articleEnd of an era? The days of adamant double opt-in advocacy may be over. What will replace it, and how should marketers prepare? Read More...
View articleB2B email marketing an art? Take a look at this beautiful -- and effective -- promotional mailing. Read More...
View articleAt first, trying to understand "sessions" seemed to Seana like trying to understand algebra. But she's figured it out, and you can, too. Read More...
View articleJupiter Media Metrix weighs in with its numbers for post-Thanksgiving online shopping by finding 43 percent more visitors to shopping sites during Tha...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleIn their efforts to woo traditional advertisers over to interactive, some are advocating for the banishment of the impression. Tom argues that the muc...
View articleA survey of network IT executives for Network World found that network budgets will increase by nearly 4 percent in 2002, and an increase in attention...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleFollowing up on upgrades to its ad serving technology earlier this year, the online advertising giant looks to expand to other media. Read More...
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