The changes are aimed at landing custom campaigns, like the deals struck during the past year by AOL and Yahoo!. Read More...
View articleContrary to the belief that the Internet encourages social isolation and alienation, a study by the Pew Internet & American Life Project found that mo...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleFlying in the face of research that has predicted a prosperous holiday season for online retailers, a study by Odyssey found online consumers have bec...
View articleOffline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...
View articleA troubled fast food player teams up with the media giant -- trading in-store promotions for sponsorships and co-branded online contests. Read More...
View articleA 'Rock the Vote' campaign breeds advergaming with the celebrity spokesmanship model that has long been used in television, radio and print. Read More...
View articleDespite the launch of Microsoft's Xbox and the start of a new era for gaming consoles, shipments are expected to decline in 2001. The long-term foreca...
View articleMicrosoft's popular portal incorporates career tools and content from the Maynard, Mass., online job specialist. Read More...
View articleThe incentive marketer, now part of the interactive unit of an airline company, signs a marketing agreement with FTD.com. Read More...
View articleThe firm praises performance-based advertising for its relative stability in pricing, and credits internal promotion for its success in launching new ...
View articleIt happened once; could it happen again? Those books and records you once loved -- as a child, perhaps in college -- had the power to fuel inspiration...
View articleThe toy maker taps Web shop Organic to develop a host of rich media creatives. Read More...
View articleWhat were Yahoo! execs thinking when they signed programming deals for the Broadcast division this week? By Rebecca's reckoning, the agreements don't ...
View articleCan technology solve the affiliate problem? Some say yes, but Jason argues that the answer isn't quite that simple. But that doesn't mean there aren't...
View articleForget thousands... think millions! After all, monthly impressions are in the billions. Could this be the solution that unites buyers and sellers -- a...
View articleLong heralded by Wall Street as one of the few online ad survivors, the real estate site now must start coming up with some convincing answers about i...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleMuch like it is in America and other developed Internet markets, e-mail is the No. 1 activity of those online in Canada, a study by Ipsos-Reid found. ...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleNew findings from Cahners In-Stat, Yankee Group and the Wireless Advertising Association point to considerable profits -- and hazards -- lying in stor...
View articleThe Audit Bureau of Circulations will begin offering third-party audits to list vendors and e-mail technology firms. Read More...
View articleYou're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...
View articleThe current economic climate could be good news for firms in the e-learning market, as companies are looking to control costs while at the same time e...
View articleSeismic shifts in the media measurement business after Nielsen//NetRatings acquisition of Jupiter Media Metrix leave Seana Mulcahy of Mullen speculati...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleIn the sixth of a multi-part series, Alexis Gutzman outlines the features to look for when selecting a newsletter service. Read More...
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