After hashing out a media glossary last week, IAB takes aim at spiders and robots by tapping ABCi to create a master list. Read More...
View articleWorldwide PC shipments fell 11.6 percent in the third quarter of 2001, according to preliminary data from Gartner's Dataquest Inc., as the slowing U.S...
View articleHoliday e-commerce will reach record levels in 2001, despite economic uncertainty, according to Nielsen//NetRatings and Harris Interactive. But outsid...
View articleWebSideStory and comScore deliver detailed visitor behavior analysis for Web sites, with the release of HitBox Benchmarker. Read More...
View articleThe latest personalization features on Yahoo! Messenger lets usersexpress their affinity for entertainment products. Read More...
View articleThe two companies have made a marriage of retail presence andsoftware prowess. Read More...
View articleThe phones are ringing at email marketing shops, but be sensitive when you answer. Read More...
View articleThe news comes amid increasing efforts to curb the overprescription of antibiotics for anthrax. Read More...
View articleThe document is a first step toward the group's anticipated guidelines on ad measurement. Read More...
View articleAre affiliate merchants cheating their affiliates out of commissions? In many cases, the answer is an astounding YES. Read More...
View articleIt's time to mobilize the marketing troops and put our talents to work in support of the fight against terrorism. Read More...
View articleBut they're spending their budgets on online direct marketing, rather than media. Read More...
View articleGetting back to "normal" is easier said than done, but here are a few things you can do that might help. Read More...
View articleThe burst of the Internet bubble and fears of a worldwide recession haven't stopped European businesses from investing in e-commerce, according to an ...
View articleWho's serving your ads? Well, considering the current environment, the answer to that question could change from day to day. Catch up on the down-and-...
View articleOften scattered and rumpled, torn and discarded, customer data doesn't deserve the ill treatment it's getting at some companies. Read More...
View articleAmerica Online will market the ubiquitous pop princess across a slew of its online properties -- and will include AOL software on Spears' newest album...
View articleThe New York Times just introduced "sessions." If you don't know what they are, you'd better find out. Read More...
View articleLed by an increase in business users, the number of wireless Internet subscribers in the United States will increase from approximately 5 million in 2...
View articleHowever, companies and consumers are reluctant to view wireless marketing projects favorably, after the early hype about the medium. Read More...
View articleOverall business IT spending is expected to fall more than 12 percent from 2000 estimates, according to Cahners In-Stat. It would be the first such de...
View articleMicrosoft unveils its online campaign for its new video gaming system in partnership with Taco Bell. Read More...
View articleCable TV and broadband ISP seeks out a real-world marketing presence and signs a deal with electronics chain store retailer Best Buy. Read More...
View articleUPDATE: The embattled interactive shop aims to branch out into a new area -- one already dominated by well-known players. Read More...
View articleTough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn ...
View articleWrite like a journalist to get your message in front of your customer. Read More...
View articleIn the fourth part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the ins and outs of designing your newslette...
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