With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleAlthough Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
View articleLet's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landsc...
View articleTwo new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleNew rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleBoth sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleLinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by prov...
View articleThe mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...
View articleNow, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Read ...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleContent providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articlePersonalized content is good for you, apparently. Read More...
View articleTwitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
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