Permission-based, one-to-one targeted marketing network Free-PC Inc. said it hasadded more than 30 new companies that will be delivering advertising a...
View articleChris feels a familiar pull coming from the web - the pull toward abstraction and remove and immortality and complete absorption in projects that resi...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
View articleContent delivery solutions company Sandpiper Networks Inc. signed anagreement with outsourced ad management firm AdForce Inc. to deliver AdForce's ads...
View articleOnline advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to providetargeted advertising services...
View articleBelgium has 475,000 surfers between the ages of six and 24 that go online at least twice a week, according to research conducted by InSites. Read More...
View articleGay and lesbian media company PlanetOut Corp. debuted a newly redesigned Web site, logo andcorporate identity system, and launched a multi-million dol...
View articleExcite Australia signed a sponsorshipagreement with Cinerent OpenAir Cinema, a harborside event that attractsthousands of people every summer. Read Mo...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleMass market brands are dead, if you can believe a range of new surveys that say the new generation's faith in "old" classic brands is vanishing rapidl...
View articleWhile the chorus line of new e-tailers grows in anticipation of Christmas, online travel has quietly become the largest segment in online retail. Read...
View articleThe average activity for a Web user in October 1999, as reported by Nielsen//Net Ratings Inc. Read More...
View articleGourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million. Read More...
View articleAmazon.com launched a holiday advertisingcampaign with five television ads using a "Variety Show" format that it hopeswill convey the ease and simplic...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleWeb-based affiliate marketing network Commission Junction signed a partnership dealwith marketing agency dvisions Ltd. to expand its affiliatemarketin...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articleOnline shoppers in the US aren't waiting until Thanksgiving to start shopping for their holiday gifts online, as traffic to many of the Web's top e-ta...
View articleWhile visiting a friend, Sean discovered this strange looking application bar hovering over the browser, displaying the new Diamond Rio 500 MP3 player...
View articleMarketing and technology company Mediaplex Inc. formed an alliance with SoftCoin, a privately heldbusiness-to-business e-commerce company. Read More...
View articleOnline specialty store Indulge.com launched its site along with amulti-million dollar national advertising campaign. Read More...
View articleDoubleClick Inc. said its DART (DynamicAdvertising Reporting and Targeting) technology recently hit a new recordserving one billion ads in a single da...
View articlePoker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remoteservice to host and monitor all of Poker.com's a...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleIntegrated print media process technology and service company mediapassage.com has formed analliance with MarcomAvenue.com, abusiness-to-business dest...
View articleInternet Visa card company NextCard Inc. launched a new phase of itsnational branding campaign by posing the question "What's Next?" Read More...
View articleAdKnowledge delivered DataCompass, anonline tool for quick analysis and reporting of advertising campaign data. Read More...
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