BURST! Media, an ad network forspecialty-content Web publishers, named William "Biff" Burns as director ofmarketing. Read More...
View articleWhen you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...
View articleInternet gift spending is rising as the holidays get closer, but a report by NPD questions the future of the online apparel market. Read More...
View articleA group of top online advertising companies has established the AdvertisingStandards Alliance (ASA), an industry trade group focused on resolving issu...
View articleTheAdStop.com has launched as a freeInternet advertising directory and marketing resource, allowing users tosearch and compare Web advertising opportu...
View articleCohen-Friedberg Associates, a marketing and sales promotion agency, said ithas created and executed the introduction of MYLYCOS with the Lycos Lucky N...
View articleBrand identity and strategic marketing company Siegel & Gale named Richard Smith ascreative director and Ben Hermel as design director at its New York...
View articleE-commerce advertising network WiseAds New Media Inc. named Eisen JoCasaclang as executive vice-president/chief financial officer; Bill Gernegliaas ch...
View articlePermission-based e-mail marketing and communications company Exactis.com completed an initialpublic offering of 3.8 million shares of common stock at ...
View article"Talk to me." Just three little words. Taken out of context, they don’t mean much. However, if I (the consumer) utter them to you (the marketer) in so...
View articlePharmacy chain CVS and its CVS.com are rolling out a multi-million dollaradvertising campaign that targets "the lackluster service and credibility"ofp...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleForget about Judge Jackson. The real threat to Microsoft comes from people like Andy Singleton. Singleton is CEO of Cambridge Interactive, a web softw...
View articleInternetSpeech.com, which isdeveloping a service that lets people use voice commands to verbally surf theWeb from any phone, retained Maita/Saviano Pu...
View articleOffice supplies marketplace and resource center officesupplies.com signed with 24/7 Media Inc.for online advertising,networking and marketing services...
View articleGreg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...
View articleA while back, Darian wrote about the "Viral Value" concept, and people wrote wanting to know more about it. After all, online marketers would do well ...
View articleE-commerce company Adatom.com Inc. has begun advertising on Juno's newly launched shopping channel, Shop@Juno. Read More...
View articleDigital media audience measurement company Media Metrix, in a new holidaye-commerce report, said that amazon.com led the list of retailadvertisers. Re...
View articleThis is second in a mini series Nick started last week on how small business online can take advantage of the Christmas holiday season. Idea #1 is all...
View articleOutsourced ad management and delivery company AdForce Inc. has added new customers thatinclude Tradehard.com, Powersgolf.com and The Online Gaming Gui...
View articleAd giant Young & Rubicam entered into a strategicalliance with Harris Interactive, a marketresearch and polling firm. Read More...
View articleWhat exactly is an affiliate program? While the particulars change based on who is offering it and how it operates, the basicdefinition is the same: A...
View articleMost merchants have had to adjust to the web, but a lucky few have found the web supercharges what they'd been doing anyway. Dell and Cisco have found...
View articleFlycast Communications signed AntFarmInteractive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customersfor its Flycast MediaNet, a third-pa...
View articleThis fall the poster boy for "doing it right" was eToys CEO Toby Lenk. His commercials got a warm intro at Forrester. Visa USA's Liz Silver showed the...
View articlePermission e-mail marketing company yesmail.com signed a deal with AdTools Inc. to integrate its ice9multimedia technology, featuring DeskShop, into Y...
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