DoubleClick Inc. rolled out a suite ofe-mail products, called DARTmail, that will provide publishers andadvertisers with consent-based e-mail marketin...
View articleChange is one of the few things in life that is constant. Especially when dealing with people who use the web. Consumers cruise from one web site to a...
View articleiExchange.com, an online marketplace forinvestment ideas and insights, has launched a guerrilla marketing campaigncreated by TBWA/Chiat/Day Los Angele...
View articleTo the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...
View articleOnline agency and e-business developer Organic Inc. filed with the Securitiesand Exchange Commission for an IPO that could raise as much as $75million...
View articleTwenty-five percent of experienced Internet users said that banneradvertising drove them to shop online, beating out all other media, accordingto a ne...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleOnline advertising network 24/7 Europe has signed an exclusivecontract with Belgacom Skynet's Belcast to provide globalsales representation for Belgiu...
View articleA famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...
View articleIt’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...
View articleAffiliate marketing company Nexchange Corp. has launched a "Get YourPiece of the Pie Holiday Sweepstakes" -- a promotional campaign that offerspartici...
View articleSwiss Internet-advertising company. Day Interactive Holding AG saidthat two private-equity funds owned by UBS AG, Europe's second-largestbank, and Swi...
View articleLet's face facts. The most important Christmas season in your history is now out of your hands. The software is installed, the fulfillment and procure...
View articleThe US Internet audience is growing significantly slower than it used to, according to recent research from Cyber Dialogue, and that means online mark...
View articleGo2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...
View articleToys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web si...
View articleThere are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View articleAffiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...
View articleNick was going to talk about 'two ideas' this week, but there's something else going on that merits a little attention. Thousands of dot-com companies...
View articleIt's pretty obvious to most people that they need to implement some kind of online support solution for their company. They believe that allowing cust...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleIf you're selling cars, cola, cereal or beer, it's getting hard to be heard above the dot com din. TV ad rates are going through the roof because dot ...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleThe Net is set to become the media that for the first time seriously splits people into groups based on their economic status. A recent AC Nielsen stu...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleThis is no day to talk business. (Yes, I'd like more white meat, please.) This is a day to give thanks, and we who work on the web have more reasons t...
View articleSean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...
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