Soon-to-launch iBelieve.com, a new Internet venture fromretailer Family Christian Stores, has selected Beyond Interactive as its interactiveadvertisin...
View articleStreaming media pioneer RealNetworks Monday announced technology to allow online broadcasters to insert ads into audio and video streams. Read More...
View articleNBC Internet Inc. named John J. McMenamin, aveteran of both iVillage and Time Warner, as executive vice president ofsales and marketing. Read More...
View articleDana gets a lot of e-mail from countries like India, Pakistan, Australia, Germany, South Africa, Brazil, and Turkey. Most have access speeds faster th...
View articlePRWebCast.com has launched a newstreaming media service that combines textual press releases with streamingmedia in the form of video and/or slide sho...
View articleA new radio advertising campaign launched by fragrance and cosmetics retailerSephora and sephora.com is targeting the largestconcentrations of Interne...
View articleInsurance price comparison service Quotesmith.com Inc. selected BBDO Chicago for a three-year, $100 millionintegrated marketing campaign to build cons...
View articleACNielsen eRatings.com, a joint venturebetween international market research company ACNielsen Corp. and U.S.Internet audience tracking group NetRatin...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleMyFamily.com Inc., an online resource forconnecting and strengthening families, launched an integrated campaign inprint, television, radio and online ...
View articleWit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...
View articleEarly this week, "The New Yorker" told the world something we Internet old-timers have known for years. Words are in. Despite all the broadband hype, ...
View articleOnline ad company DoubleClick Inc. said that it hasacquired DoubleClick Iberoamerica from Terra (formerly Telefonica Interactiva), anaffiliate of Tele...
View articleJust like in the offline world, the Thanksgiving holiday signaled the time to shop is here. Toy sites are doing well, according to Nielsen//NetRatings...
View articleHere's a weird thing. How come there are so few sites that use testimonials? In the print world, testimonials have been used for decades. They provide...
View articleMore than one-third of the Internet users in the UK have children under the age of 15 in their household, according to the UK Internet User Monitor b...
View articleWith the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...
View articleMjuice.com, a digital music retailer, signeda marketing agreement with MyPoints.com, a provider of directmarketing, incentive and loyalty products, to...
View articleInteractive marketing agency BrainBug LLC said it has signed threemajor client accounts for e-commerce and online promotion: Amisto.com,Carrier Corp. ...
View articleAmazon launched the first affiliate program on the Internet. Since then, the novel idea of affiliate marketing has emerged as one of the most economic...
View articleAgency.com reportedly is facing a"compensation scandal" this week after an employee inadvertently sent a"large percentage" of the company's New York s...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleThe new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on t...
View articleRocketworks Inc. launched an integratedonline and off-line marketing campaign for Gradeworks.com, a new onlineeducational tool that helps to establish...
View articleSupported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...
View articleLet's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...
View articleAdvertising and communications holding company True North Communications, expanding itscommitment to the digital arena, is acquiring Stein Rogan + Par...
View article