Merry Christmas!! Happy New Year!! Feliz Navidad!! It's a happy time for everyone. It's the time of year when we all start thinking about family, joy,...
View articleYesterday Dana noted that Yahoo! is now worth more than any big media company. It's worth more than ABC, more than CBS, more than Time Warner, and muc...
View articleIf you are conducting business online, the question is no longer whether or not you should have an affiliate program. The question now is how to set u...
View articleThe venture investment arm of RareMedium Group Friday acquired a majority stake inePrize, an online sweepstakes, directmarketing and promotions firm. ...
View articleInternet job board HotJobs.com, whichmade headlines last year by spending half its annual revenue on a singleSuper Bowl spot, is starting its ad effor...
View articleOver the last twelve months, some things have become easier for small business online. And some things have become harder. 'What's easier' is all the ...
View articleA co-marketing agreement inked Thursday teamsYahoo! with e-financial services toolsmaker Corillian in a bid to beef upthe portal's Finance section. Re...
View articleConsumers are embracing online banking, but they want more services, and accounts that are easier to open, according to an eFunds survey. Read More...
View articleAmazon was one of the first dotcoms in the world to recognize the value of affiliate programs, starting a flurry over similar programs. The key proble...
View articleThe rate of growth in online advertising will slow during the nextfive years, but it will reach 13.3 billion in the US by 2003,according to eMarketer....
View articleQualcomm Inc. Thursday announced it will release a free full-featured version of its Eudora e-mail program, with sponsors picking up the tab. Read Mor...
View articleJust days after RealNetworks announced technology to insert advertisements into its RealAudio and RealVideo streams, which it is selling with the help...
View articleThe Arbitron Co. has released its first Webcast ratings report, bringingbroadcast-style audience measurement to the streaming media industry. Read Mor...
View articleDownloadable apps were the rage for a while. Tom thinks they could still be hot. An advertiser like Cadillac could hire programmers to write a patch t...
View articleInternet marketers should appeal to users' desire for mental stimulation and escape, according to a BBDO New York report released Thursday that looked...
View articleThe soon-to-be-merged Travelocity.com and Preview Travel Thursday teamed with Priceline.com in a deal to market each other's products on their Web sit...
View articleOnline advertising network RealMedia announced the hiring of a new president and chiefexecutive officer, Christopher Neimeth, the former senior vice p...
View articleAfter only two weeks in the online market, dstore has stepped up marketing competition with the launch of one of the biggest advertising campaigns und...
View articleWe often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of usin...
View articleOnline retailer Amazon.com increased its buyers by 50 percent over October, according to the latest rankings released by PC Data Online. Read More...
View articleEarlier this year Dana wrote a fanciful column suggesting that Yahoo might buy CBS. At the time, Yahoo was worth about $28 billion, CBS $24 billion, a...
View articleThe rate of growth in online advertising will slow during the next five years, but it will reach $13.3 billion in the US by 2003. Read More...
View articleIn the race to get shoppers into their stores this holiday season, retailers have doubled their online advertising buys since July, according to Inter...
View articleWith Hanukah past its mid-point, the Christmas buying season heads into the home stretch. And it's been a grand season so far. The malls are jammed, f...
View articleWhat do Internet users do when they're not online, and how does it differ from those without Internet access? Scarborough Research profiles their life...
View articleAs the Internet business turns increasingly toward broadband and wireless content delivery, audience measurement firm Media Metrix said it would turn ...
View articleToday you boot up. Tomorrow you'll log on. And things may never be the same. If your nose hasn't beenburied in industry rags lately, you may not know ...
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