Sales Tax Would Harm E-Commerce
Audience

Sales Tax Would Harm E-Commerce

26y Michael Pastore

Sales Tax Would Harm E-Commerce

Nearly 60 percent of consumers would make fewerpurchases if they had to pay a sales tax on all Internet purchases, according to a survey by BizRate.co...

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Flycast Strikes Deal With Etronica
Media

Flycast Strikes Deal With Etronica

26y Pamela Parker

Flycast Strikes Deal With Etronica

Ad network Flycast Communications Tuesday struck a deal with Etronica Corp., a multimediareference publisher, to add content to Flycast's e-commerce s...

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Support Your Local Fan Site
Marketing

Support Your Local Fan Site

26y Todd Copilevitz

Support Your Local Fan Site

It's the holiday season, so here's a freebie Internet strategy: Become a gamer. That's right, a stay-up-all-night-playing, while-away-your-days-waitin...

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PeopleWeb Taps 24/7 Media For Ad Representation
Media

PeopleWeb Taps 24/7 Media For Ad Representation

26y Pamela Parker

PeopleWeb Taps 24/7 Media For Ad Representation

PeopleWeb CommunicationsTuesday inked an exclusive advertising deal with 24/7 Media. Read More...

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Freei.Net Offers Flash Advertising Opportunity
Media

Freei.Net Offers Flash Advertising Opportunity

26y Pamela Parker

Freei.Net Offers Flash Advertising Opportunity

Freei.Net, one of the many free ISPs tospring up this year, Tuesday said it would let advertisers buyFlash animated commercials, which would appear wh...

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You Don't Know Me, But You Love Me
Media

You Don't Know Me, But You Love Me

26y Jim Meskauskas

You Don't Know Me, But You Love Me

"Brrrrrzzzit," the phone warbles like an electrocuted bird. "Yeah, Magwich." "It's Old Possum from Wasteland.com,"the receptionist informs our protago...

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Offline Spending by Internet Brands Passes $1 Billion
Ad Industry Metrics

Offline Spending by Internet Brands Passes $1 Billion

26y Michael Pastore

Offline Spending by Internet Brands Passes $1 Bill...

Advertising by dot com companies in traditional media saw explosive growth over the first three quarters of 1999 with spending at $1.4 billion, accord...

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Mondera.com Inks Marketing Deal with AOL
Media

Mondera.com Inks Marketing Deal with AOL

26y Pamela Parker

Mondera.com Inks Marketing Deal with AOL

Mondera.com, the online luxury goodse-tailer, this week signed a two-year, $6 millionadvertising and e-commerce agreement with America Online Inc. Rea...

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Start-Up Suggests Saving Ads For Later
Media

Start-Up Suggests Saving Ads For Later

26y Pamela Parker

Start-Up Suggests Saving Ads For Later

Start-up technology firm ClicVU onTuesday announced a service that lets Internet users file away banner adsthey're interested in, so they can click on...

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The Search For Lou 'e-' Pasteur - Part II
Email

The Search For Lou 'e-' Pasteur - Part II

26y Bob Dorf

The Search For Lou 'e-' Pasteur - Part II

More on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...

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Zap.com Taps DoubleClick for Ad Serving
Media

Zap.com Taps DoubleClick for Ad Serving

26y Team ClickZ

Zap.com Taps DoubleClick for Ad Serving

Zap.com, the owner of the Word and Charged Web sites, has chosen DoubleClick to serve ads across its network. Read More...

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AOL, Nikolai.com Ink Branding Deal
Media

AOL, Nikolai.com Ink Branding Deal

26y Team ClickZ

AOL, Nikolai.com Ink Branding Deal

In a move to expand its already considerable presence on the Web, America Online Inc. Monday agreed to leaseleading children's e-commerce company Niko...

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Intranets.com Launches Affiliate Program
Media

Intranets.com Launches Affiliate Program

26y Team ClickZ

Intranets.com Launches Affiliate Program

Touting the move as a "win-win" for everyone involved, Intranets.com Monday launched its affiliate program to provide online companies the opportunity...

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Ogilvy One Worldwide Partners With Accrue Software
Media

Ogilvy One Worldwide Partners With Accrue Software

26y Team ClickZ

Ogilvy One Worldwide Partners With Accrue Software

Interactive agency Ogilvy One Worldwide Monday teamed with Accrue Software in an alliance that pairsOgilvy One's marketing abilities with Accrue's dat...

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Ronnie Rep: Wimp Or Winner?
Media

Ronnie Rep: Wimp Or Winner?

26y Anne Miller

Ronnie Rep: Wimp Or Winner?

Working at warp speed, good ideas for building client relationships can fall through the cracks. Anne Miller gives you an easy, short and unusual team...

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NYToday.com Promotes Shopping Section with Guerrilla Campaign
Media

NYToday.com Promotes Shopping Section with Guerrilla Campaign

26y Pamela Parker

NYToday.com Promotes Shopping Section with Guerril...

Times Company Digital's New York city guide site, NYToday.com, launched a radio and guerrilla marketing campaign, during which it willgive away 50,000...

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Back Off
Email

Back Off

26y Nick Usborne

Back Off

In the rush to maximize sales during the holiday season, a lot of e-commerce companies appear to be sending out promotional emails much more frequentl...

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Killed By The Net
Media

Killed By The Net

26y Dana Blankenhorn

Killed By The Net

Dana tells a story about his dad to illustrate the Internet's impact on the real world of commerce. When he was growing up in Long Island, his dad was...

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Freeserve Agrees to Use iWeb Ad Format
Media

Freeserve Agrees to Use iWeb Ad Format

26y Pamela Parker

Freeserve Agrees to Use iWeb Ad Format

Freeserve PLC, the United Kingdom'slargest free ISP, announced Monday it is partnering with iWeb to license the company's iNotesmessaging and advertis...

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Toys, Music Still Lead the E-Tail Parade
Audience

Toys, Music Still Lead the E-Tail Parade

26y Michael Pastore

Toys, Music Still Lead the E-Tail Parade

Has the mall seemed a little barren? The lines a little shorter? The latest holiday sight, they're buying at night, shopping in a cyber wonderland. Re...

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Configurable Navigation Systems
Marketing

Configurable Navigation Systems

26y Michael Fischler

Configurable Navigation Systems

What drives Mike nuts is how hard web designers make it for people to find their way around a web site. Most web sites are about as focused and conven...

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Writing Compelling Copy - Part I
Email

Writing Compelling Copy - Part I

26y Kim MacPherson

Writing Compelling Copy - Part I

Ask just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is t...

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CultureFinder.com Launches First National Campaign
Media

CultureFinder.com Launches First National Campaign

26y Pamela Parker

CultureFinder.com Launches First National Campaign

CultureFinder.com, a NewYork-based arts information and ticketing Web site, kicked off itsfirst nationwide advertising effort. Read More...

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You Oughta Be In Pictures
Marketing

You Oughta Be In Pictures

26y Greg Sherwin and Emily Avila

You Oughta Be In Pictures

Streaming media's time has come, according to Microsoft CEO Bill Gates. Gates proclaimed this prophesy this week at a streaming video industry confere...

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PRIMEDIA To Trade Ad Space for Equity
Media

PRIMEDIA To Trade Ad Space for Equity

26y Pamela Parker

PRIMEDIA To Trade Ad Space for Equity

PRIMEDIA, the publishing company that owns Seventeen , New York and American Baby magazines, said it plans to use its advertising inventory to takesta...

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E-dialog Gets Funding From Interpublic Group
Media

E-dialog Gets Funding From Interpublic Group

26y Pamela Parker

E-dialog Gets Funding From Interpublic Group

E-mail direct marketing firm E-dialog Friday rounded up new funding from venture capitalists and giant ad conglomerate, The Interpublic Group of Compa...

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Consumer E-Commerce Grows in France
Audience

Consumer E-Commerce Grows in France

26y Michael Pastore

Consumer E-Commerce Grows in France

A study by Benchmark Group on e-commerce in France puts the value of online business-to-consumer sales in 1999 at 1.3 billion French francs (200 milli...

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