Loyalty Works Both Ways
Marketing

Loyalty Works Both Ways

26y Cliff Allen

Loyalty Works Both Ways

Customer loyalty is one of those elusive qualities that every company strives to achieve. While many companies have repeat customers, very few attain ...

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Internet Radio Advertising
Analytics

Internet Radio Advertising

26y Jeff Moore

Internet Radio Advertising

Some 30 percent of all Internet users have listened to Internet radio within the last three months. Does this foretell a revolution in advertising, a ...

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Cable Modems to Face Challenge
Data insights

Cable Modems to Face Challenge

26y Michael Pastore

Cable Modems to Face Challenge

Cable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...

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Nearly 6 Million Access Net in Australia
Audience

Nearly 6 Million Access Net in Australia

26y Blake Rohrbacher

Nearly 6 Million Access Net in Australia

The Australian Bureau of Statistics has found that 652,000 Australian adults used the Internet to order orpurchase goods or services in the month of A...

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The Case of the Conflicted Conservatives
Media

The Case of the Conflicted Conservatives

26y Dana Blankenhorn

The Case of the Conflicted Conservatives

Most Internet entrepreneurs are conservative Republicans. Some are very conservative. They take it as a matter of faith that government cant betrusted...

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One-Third of Danish Families Online
Audience

One-Third of Danish Families Online

26y Michael Pastore

One-Third of Danish Families Online

One-Third of Danish Families Online Read More

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Make That Selling Point Stick
Media

Make That Selling Point Stick

26y Anne Miller

Make That Selling Point Stick

Charismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors an...

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Jupiter: Local Advertising Will Attract $2.7 Billion by 2003
Media

Jupiter: Local Advertising Will Attract $2.7 Billion by 2003

26y Pamela Parker

Jupiter: Local Advertising Will Attract $2.7 Billi...

Local online advertising, which today accounts for just 14 percent of spending, will grow to 24 percent, or $2.7 billion, by 2003, according to a stud...

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Leveraging The Internet Underground
Marketing

Leveraging The Internet Underground

26y Jeffrey Graham

Leveraging The Internet Underground

If you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...

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BeautyMerchant.com Joins EarthLink Mall
Media

BeautyMerchant.com Joins EarthLink Mall

26y Pamela Parker

BeautyMerchant.com Joins EarthLink Mall

BeautyMerchant.com, the latestentrant into the online beauty products sector, forgedan advertising agreement with EarthLink Monday, whereby the discou...

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TheStreet.com Inks Distribution, Marketing Deal with AOL
Media

TheStreet.com Inks Distribution, Marketing Deal with AOL

26y Pamela Parker

TheStreet.com Inks Distribution, Marketing Deal wi...

Financial news site TheStreet.comMonday inked a two-year agreement with America Online that expands thecontent and promotional relationship between th...

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Late Entrants Play Catch-up in E-Mail Marketing
Media

Late Entrants Play Catch-up in E-Mail Marketing

26y Pamela Parker

Late Entrants Play Catch-up in E-Mail Marketing

What's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...

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24/7 Media Takes its E-mail Marketing to Europe
Media

24/7 Media Takes its E-mail Marketing to Europe

26y Pamela Parker

24/7 Media Takes its E-mail Marketing to Europe

Ad network 24/7 Media announced plans Monday to expand its e-mail marketing division, 24/7 Mail, to Europe early next year, building on the relationsh...

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Full Banners Carry Bulk of Advertising Load
Ad Industry Metrics

Full Banners Carry Bulk of Advertising Load

26y Michael Pastore

Full Banners Carry Bulk of Advertising Load

The full 468 x 60 banner, which goes for $15 to $35 CPM on most sites, is by far the most popular size on the Web, but few sites rely solely on full b...

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Writing Compelling Copy - Part II
Email

Writing Compelling Copy - Part II

26y Kim MacPherson

Writing Compelling Copy - Part II

Kim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...

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Here's the Newest Employee Perk
Marketing

Here's the Newest Employee Perk

26y Jay Schwedelson

Here's the Newest Employee Perk

Medical, dental, 401Ks, stock options, and... intranet rebates? If your corporate culture allows it, this may be the next company perk coming your way...

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Australia's Next Net Boom: SMEs
Audience

Australia's Next Net Boom: SMEs

26y Kate Kaye

Australia's Next Net Boom: SMEs

Consumers in Australia's small and medium enterprises (SME) marketplace are driving the growth and adoption of online services. Read More...

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Business Communities: An Emerging Marketing Opportunity
Marketing

Business Communities: An Emerging Marketing Opportunity

26y Barry Silverstein

Business Communities: An Emerging Marketing Opport...

Unlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...

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Ten Rules For Next Year's Deals
Media

Ten Rules For Next Year's Deals

26y Dana Blankenhorn

Ten Rules For Next Year's Deals

Is it too late to talk about the trends venture capitalists will be funding next year? Here's what successful deals next year might contain: Next year...

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VitaminShoppe.com Makes Pact with AOL
Media

VitaminShoppe.com Makes Pact with AOL

26y Pamela Parker

VitaminShoppe.com Makes Pact with AOL

VitaminShoppe.com, the onlineretailer of vitamins and supplements, Friday inked a two-year,multi-million dollar alliance with AmericaOnline. Read More...

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Headhunter.net, NBCi Ink Distribution, Promotion Deal
Media

Headhunter.net, NBCi Ink Distribution, Promotion Deal

26y Team ClickZ

Headhunter.net, NBCi Ink Distribution, Promotion D...

NBC Internet, which includes Snap, XOOM.com, Friday announced a wide-ranging deal with jobs site Headhunter.net. Read More...

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Profiles In Courage
Marketing

Profiles In Courage

26y Greg Sherwin and Emily Avila

Profiles In Courage

Advertisers and media companies have long salivated over the gold-mine marketing potential of the Internet. To many marketers, the Internet is a mediu...

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Webstakes to Promote Six New Clients
Media

Webstakes to Promote Six New Clients

26y Pamela Parker

Webstakes to Promote Six New Clients

Online promotion and sweepstakes company, Webstakes, this week won six new clients to promote on its Webstakes.com site. Read More...

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Online Travel Sites Score Big During Holidays
Marketing

Online Travel Sites Score Big During Holidays

26y Michael Pastore

Online Travel Sites Score Big During Holidays

How strong is the marriage between the Internet and airline travel sites? A lot stronger than the one between travel agents and consumers, according t...

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Who's Who in Affiliate Marketing?
Marketing

Who's Who in Affiliate Marketing?

26y Shawn Collins

Who's Who in Affiliate Marketing?

On December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...

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Winstar Interactive to Represent Dealtime.com
Media

Winstar Interactive to Represent Dealtime.com

26y Pamela Parker

Winstar Interactive to Represent Dealtime.com

Comparison shopping site Dealtime.comon Friday announced that it has hired Winstar Interactive as itsadvertising representative, a relationship which ...

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Better Than Business-to-Business
Media

Better Than Business-to-Business

26y Nick Usborne

Better Than Business-to-Business

It's all the rage. Everyone's talking about it. The media loves it. VC folks won't listen unless you do it. Do what? Do 'business-to-business' online....

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