Home Depot Names iXL As Primary E-Business Partner
Media

Home Depot Names iXL As Primary E-Business Partner

26y Beth Cox

Home Depot Names iXL As Primary E-Business Partner

Internet services company iXL Inc. has won an initial contract with HomeDepot to expand its e-commerce presence. Read More...

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Rat Race Scurry
Marketing

Rat Race Scurry

26y Martin Lindstrom

Rat Race Scurry

Today, 40 percent of the web development budget goes toward marketing, thanks to a growing opportunity for web sites to drown in over two billion page...

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They Riot Against You
Media

They Riot Against You

26y Dana Blankenhorn

They Riot Against You

You may be wondering exactly what the labor, environmental, and nationalist groups attacking the World Trade Organization meeting in Seattle are reall...

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Freeshop Chief: Affiliates Are Essential
Media

Freeshop Chief: Affiliates Are Essential

26y Pamela Parker

Freeshop Chief: Affiliates Are Essential

If you're not marketing through affiliates, you should be, and if you are, you better start looking at ways to get more specific with the messages sen...

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Cone Inc. Acquired by Omnicom Group
Media

Cone Inc. Acquired by Omnicom Group

26y Beth Cox

Cone Inc. Acquired by Omnicom Group

Advertising giant Omnicom Group Inc. has acquiredmarketing and communication agency Cone Inc., which will become a subsidiaryin Omnicom's Diversified ...

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Online Credit Card Transactions Double in Year
Audience

Online Credit Card Transactions Double in Year

26y Michael Pastore

Online Credit Card Transactions Double in Year

It makes sense that the increase in e-commerce would lead to an increase in online credit card transactions, but do you know which credit cards are be...

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24/7 Signs Swedish Shopping Portal
Media

24/7 Signs Swedish Shopping Portal

26y Beth Cox

24/7 Signs Swedish Shopping Portal

Torget, which bills itself as the biggestshopping portal in Sweden, signed with online ad network 24/7 Europe for ad sales representation. Read More...

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Consumer ISPs Giving Way to Business Providers
Audience

Consumer ISPs Giving Way to Business Providers

26y Michael Pastore

Consumer ISPs Giving Way to Business Providers

Although consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...

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Shopping: Fa-La-Freakin'-La
Marketing

Shopping: Fa-La-Freakin'-La

26y Sean Carton

Shopping: Fa-La-Freakin'-La

'Tis the season, right? Yuletide carols sung by a fire, chestnuts roasting, jolly old elves, Christmas trees, stockings hung by the chimney... all tha...

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DoubleClick Acquires Opt-In Email.com
Media

DoubleClick Acquires Opt-In Email.com

26y Beth Cox

DoubleClick Acquires Opt-In Email.com

Online ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...

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Adsmart Network Adds New Sites
Media

Adsmart Network Adds New Sites

26y Beth Cox

Adsmart Network Adds New Sites

Online ad network Adsmart said it has signed another 61 sitesto its network and now represents more than 375 brand sites totaling 2.5billion monthly i...

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Web Site Development Budgets Expand
Audience

Web Site Development Budgets Expand

26y Michael Pastore

Web Site Development Budgets Expand

Web site development costs have grown into a $10 billion industry, while revenues generated online reach $95 billion in 1999 and are expected to reach...

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Time Out Of Mind
Media

Time Out Of Mind

26y Dana Blankenhorn

Time Out Of Mind

Big media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...

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AppOnline.com Launches National Ad Campaign
Media

AppOnline.com Launches National Ad Campaign

26y Beth Cox

AppOnline.com Launches National Ad Campaign

Internet mortgage banker AppOnline.com Inc. has launched its firstnational print advertising campaign. Read More...

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Virtual Billboard Network Adds Female-Oriented Sites
Media

Virtual Billboard Network Adds Female-Oriented Sites

26y Beth Cox

Virtual Billboard Network Adds Female-Oriented Sit...

Canadian-owned Internet advertising network Virtual Billboard Networksaid it has added several female-oriented Web sites to its portfolio. Read More...

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Canadian Online Retail Should Pass $1 Billion
Audience

Canadian Online Retail Should Pass $1 Billion

26y Michael Pastore

Canadian Online Retail Should Pass $1 Billion

Canadian consumers should spend at least $1.4 billion online in 1999, according to a study by J.C. Williams Group, but the shopping mall is far from d...

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kforce.com Names Beyond Interactive As Online AOR
Media

kforce.com Names Beyond Interactive As Online AOR

26y Beth Cox

kforce.com Names Beyond Interactive As Online AOR

Career site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...

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USWeb/CKS Names New Partners
Media

USWeb/CKS Names New Partners

26y Beth Cox

USWeb/CKS Names New Partners

Internet professional services agency USWeb/CKS named three new partners in theNew York City region to augment the company's expertise in branding,ent...

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VBW Rates DoubleClick a "Buy"
Media

VBW Rates DoubleClick a "Buy"

26y Beth Cox

VBW Rates DoubleClick a "Buy"

Volpe Brown Whelan & Co.initiated coverage of online ad company DoubleClick Inc. with a "buy" ratingand a $250 target stock price. Read More...

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AdKnowledge Hires Execs, Relocates NY Office
Media

AdKnowledge Hires Execs, Relocates NY Office

26y Beth Cox

AdKnowledge Hires Execs, Relocates NY Office

AdKnowledge said it is relocating itsEastern regional office to a new, larger New York location, and made severalstaffing changes. Read More...

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Super Bowl Ads Climb to $2M Apiece
Media

Super Bowl Ads Climb to $2M Apiece

26y Beth Cox

Super Bowl Ads Climb to $2M Apiece

Some Internet companies are paying more to advertise on January's Super Bowlbroadcast than they have generated in revenue, helping to push the average...

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CareerEngine, AdStar.com Launch Classified Partnership
Media

CareerEngine, AdStar.com Launch Classified Partnership

26y Beth Cox

CareerEngine, AdStar.com Launch Classified Partner...

CareerEngine Inc. and AdStar.com Inc., a provider of remote adentry solutions, signed a deal in which AdStar will provide its Web serviceto permit the...

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Affinity Marketing Comes To The Web
Media

Affinity Marketing Comes To The Web

26y Dana Blankenhorn

Affinity Marketing Comes To The Web

Of all the industries where you would think Multi Level Marketing wouldn't work, Internet service would top the list. Well if you thought that way, yo...

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I Just Want You To Know Who I Am
Media

I Just Want You To Know Who I Am

26y Jim Meskauskas

I Just Want You To Know Who I Am

Jim quotes Immanuel Kant to distinguish between awareness and branding. There's a group of you out there, half of whom are stroking their chins like c...

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Internet Battle For Snail Mail Primacy
Marketing

Internet Battle For Snail Mail Primacy

26y David Gumpert

Internet Battle For Snail Mail Primacy

Pitney Bowes lags the competition in Internet postage offerings. It lacks a clear message by dabbling in a number of online-related areas - encrypted ...

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Internet May Lead to Power Shift in Sports Industry
Audience

Internet May Lead to Power Shift in Sports Industry

26y Michael Pastore

Internet May Lead to Power Shift in Sports Industr...

Just as the Internet turned the traditional brokerage market upside down, the same fate may await the sports industry, as networks lose power to teams...

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24/7 Media Names Chief Marketing Officer, Senior VP
Media

24/7 Media Names Chief Marketing Officer, Senior VP

26y Beth Cox

24/7 Media Names Chief Marketing Officer, Senior V...

Ad network 24/7 Media Inc. named Margaret MeurerBrossy, a former Philip Morris executive, as chief marketing officer, seniorvice president. Read More...

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