JDA Advertising Acquires The Hurst Group
Media

JDA Advertising Acquires The Hurst Group

27y Beth Cox

JDA Advertising Acquires The Hurst Group

High-tech marketing and communications firm JDA Advertisingacquired The Hurst Group, a $15 million Salt Lake City agency. Read More...

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24/7 UK Appoints International Sales Manager
Media

24/7 UK Appoints International Sales Manager

27y Beth Cox

24/7 UK Appoints International Sales Manager

24/7 UK has appointed Simon Bagwell,former account manager at UK sales house TSMSi, to the position ofinternational sales manager. He will provide ded...

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June's Top E-Tailers
Audience

June's Top E-Tailers

27y Michael Pastore

June's Top E-Tailers

Who were the Web's top e-tailers in June? Glad you asked. PC Data Online has released statistics showing who the Web's top e-tailers are, and these ar...

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Furniture.com Signs Advertising Agreements with Lycos, MSN
Media

Furniture.com Signs Advertising Agreements with Lycos, MSN

27y Beth Cox

Furniture.com Signs Advertising Agreements with Ly...

Furniture.com signed online advertisingagreements with the MSN network and Lycos as part of a multimillion-dollarbranding campaign. Read More...

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CyberCash Launches Branding Effort
Media

CyberCash Launches Branding Effort

27y Beth Cox

CyberCash Launches Branding Effort

E-commerce technology and services company CyberCash Inc. launched an integratedbranding campaign created by Katsin/Loeb Advertising Inc. Read More...

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More Travelers Booking Online
Marketing

More Travelers Booking Online

27y Michael Pastore

More Travelers Booking Online

Nearly one-third of Internet users who visit travel-related Web sites have made online reservations at those sites, according to a study by NPD Online...

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GreatFood.com Hires Publicis as AOR
Media

GreatFood.com Hires Publicis as AOR

27y Beth Cox

GreatFood.com Hires Publicis as AOR

Specialty food store GreatFood.com named the Seattle office ofPublicis as itsadvertising agency of record. Read More...

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Avenue A Named Online AOR for Ticketmaster Online-CitySearch
Media

Avenue A Named Online AOR for Ticketmaster Online-CitySearch

27y Beth Cox

Avenue A Named Online AOR for Ticketmaster Online-...

Interactive marketing agency for Avenue A was named an online agency ofrecord for Ticketmaster Online-CitySearch. Read More...

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More Companies Outsourcing Web Hosting
Audience

More Companies Outsourcing Web Hosting

27y Michael Pastore

More Companies Outsourcing Web Hosting

More companies are outsourcing their Web hosting needs, according to a report by TeleChoice, but the overall satisfaction levels with hosting provider...

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Providing Real-time Personal Service
Marketing

Providing Real-time Personal Service

27y Cliff Allen

Providing Real-time Personal Service

When visitors to your web site have a question about products or ordering, how do they find the answer? Help and FAQs are great, but you need more bec...

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Lester Wunderman Joins Adauction.com Advisory Board
Media

Lester Wunderman Joins Adauction.com Advisory Board

27y Beth Cox

Lester Wunderman Joins Adauction.com Advisory Boar...

Adauction.com expanded its Board ofAdvisors with the addition of industry veteran Lester Wunderman, founder andchairman emeritus of Wunderman Cato Joh...

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Naviant to Acquire IQ2.net
Media

Naviant to Acquire IQ2.net

27y Beth Cox

Naviant to Acquire IQ2.net

Naviant Technology Solutions, a customer relationship management (CRM) consulting and services provider, will acquire IQ2.net, an IntelliQuest company...

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OnHealth Network Launches $25 Million Campaign
Media

OnHealth Network Launches $25 Million Campaign

27y Beth Cox

OnHealth Network Launches $25 Million Campaign

OnHealth Network Co. relaunched its onhealth.com site and announced a $25million integrated branding initiative. Read More...

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24/7 Acquires Canada's ClickThrough Interactive
Media

24/7 Acquires Canada's ClickThrough Interactive

27y Beth Cox

24/7 Acquires Canada's ClickThrough Interactive

24/7 Media Inc. Tuesday acquired Toronto-based ClickThrough Interactive, an Internetadvertising sales network in Canada. Read More...

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Senior Women: Defining the Audience
Marketing

Senior Women: Defining the Audience

27y Candace Corlett

Senior Women: Defining the Audience

Part one of two. Read More

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Virtuallender.com Signs With Flycast Communication Corp.
Media

Virtuallender.com Signs With Flycast Communication Corp.

27y Beth Cox

Virtuallender.com Signs With Flycast Communication...

Online mortgage banker and direct lender Virtuallender.com Inc. selected the Flycast Communications Corp. as its leadWeb advertising company. Read Mor...

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24/7 Aims at Political Accounts, Opens Washington DC Office
Media

24/7 Aims at Political Accounts, Opens Washington DC Office

27y Beth Cox

24/7 Aims at Political Accounts, Opens Washington ...

Anticipating increased online spending for the upcoming presidential and congressional political campaigns, 24/7 Media Inc. opened a sales office in W...

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A Clue For The Toy Department
Media

A Clue For The Toy Department

27y Dana Blankenhorn

A Clue For The Toy Department

Last Christmas Dana bought some toys online. The service was horrible because the site wasn't properly connected to the warehouse. That wasn't the cas...

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Microsoft Planning $150M Fall TV Campaign
Media

Microsoft Planning $150M Fall TV Campaign

27y Beth Cox

Microsoft Planning $150M Fall TV Campaign

Microsoft Corp. reportedly plans to spend $150million on a television ad campaign this fall to boost its corporate image and highlight many of its pro...

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@Ventures Funds Invests $5 Million in Aureate Media
Media

@Ventures Funds Invests $5 Million in Aureate Media

27y Beth Cox

@Ventures Funds Invests $5 Million in Aureate Medi...

Aureate Media Corp., which providessoftware publishers with ad-supported distribution channels, services, andtechnology, has secured a $5 million inve...

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AdOne Adds Ad, Affiliate Execs
Media

AdOne Adds Ad, Affiliate Execs

27y Beth Cox

AdOne Adds Ad, Affiliate Execs

Internet classifieds operation AdOne named David Prizer as vice president -affiliate network and David A. Teitler as vice president, director ofadvert...

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Permission Fades
Marketing

Permission Fades

27y Nick Usborne

Permission Fades

Permission marketing is all the rage. It's so cool almost everyone is practicing it. But a lot of people forget how it works. Permission granted once ...

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Alternative Partnering Options
Media

Alternative Partnering Options

27y Janet Ryan and Nancy Whiteman

Alternative Partnering Options

Janet and Kathy have been writing for weeks about the difficult but strategically essential task of selecting the right ad sales partner. And they've ...

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PayMyBills.com Account Goes to asher&partners
Media

PayMyBills.com Account Goes to asher&partners

27y Beth Cox

PayMyBills.com Account Goes to asher&partners

asher&partnersin Los Angeles has won a multi-million dollar account with the personal billmanagement service PayMyBills.com. Read More...

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Flycast Posts $6.4M Loss, Revenues Climb
Media

Flycast Posts $6.4M Loss, Revenues Climb

27y Beth Cox

Flycast Posts $6.4M Loss, Revenues Climb

Ad network Flycast Communications Corp. reported second-quarter loss of $6.4 million, or 54 cents per diluted share,compared to a pro-forma loss of $1...

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E-Commerce Hurting the Little Guy
Audience

E-Commerce Hurting the Little Guy

27y Michael Pastore

E-Commerce Hurting the Little Guy

Despite its promise of leveling the playing field and helping the little guy compete, a report by Forrester Research found the Internet is instead con...

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Escaping the Cult of Click-Through
Marketing

Escaping the Cult of Click-Through

27y Jeffrey Graham

Escaping the Cult of Click-Through

High click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...

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