Selecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleThe most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1percent, according to Web measurement...
View articleTV or PC? Try both. According to Media Metrix, simultaneous use of PCs and TVs grew by nearly 2 million households in the last six months, redefining ...
View articleAn IriS survey of Internet users in 18 countries found that Internet penetration is now higher at home than at work in many of the world's most wired ...
View articleG-WHiZ! launched as an integrated, multi-disciplinarymarketing company specializing in communications for the youth market. Read More...
View articleSBN.com licensed its Online Yellow Pages toISP and international telecommunications company IDT Corp. Read More...
View articleJuno Online Services launched its largest everbranding campaign, with the tag line "Everybody's Getting It." Read More...
View articleHere are the Top 25 Web properties for the month of December 1998 accessed from home and work according to Media Metrix. Read More...
View articleStaples Inc. retained New York City-based i-traffic as its online advertising andonline direct marketing agency for Staples.com, the company's e-comme...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleHere are the Top 25 Web properties for the month of November 1998 accessed from home and work according to Media Metrix. Read More...
View articleInternet ad sales company Real Media signed a deal to become theexclusive sales representative for four Web sites owned by London's TimesNewspapers Lt...
View articleBlackboard.com, an online educationportal launched by Blackboard Inc. based in Washington, D.C., has selected Stein Rogan + Partners and Beyond Intera...
View articleConsumer goods online auction company Bidhit.com Inc. said it will launch "anextensive" online advertising campaign on DoubleClick's network of premiu...
View articleJupiter says that over half of advertisers use a separate online media agency. Would you hire one agency to take over all your television public relat...
View articleMSN LinkExchange said that small-businesscustomers of its AdStore Web site promotion servicecan now purchase targeted banner advertising packages on t...
View articleHere are the Top 25 Web sites for the month of October 1998 accessed from home and work according to Media Metrix. Read More...
View articleeCommercial.com signed a three-yearagreement with Stan Lee Media Inc. to produce aseries of Internet direct mail campaigns aimed at promoting Stan Lee...
View articleAdClub Network said it increased the paymentit offers to Web publishers to 20 cents per click, and said the move makes itthe highest paying cost-per-c...
View articleHere are the Top 25 Web properties for the month of March 1999 accessed from home and work according to Media Metrix. Read More...
View articleThere's a flurry of interest in rich media across the online advertising community. There are also some misconceptions about file requirements on host...
View articleDespite all the rhetoric concerning the mainstreaming of the Internet, a report by the US Department of Commerce says you're still more likely to be w...
View articleThree former executives of online advertising management company AdForce Inc. -- including both of itsco-founders -- launched Winfire, a new consumerW...
View articlePublisher Mind's Eye Fiction launched a new system toensure that readers actually see banner ads on the Web -- and to deny readersaccess to content if...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleWhen the nation's college students head back to campus next month, more than half will have the ability to go online right from their dorm room, accor...
View articleCybereps, an advertising sales companyspecializing in the individual representation of better content sites, signedexclusive deals with House of Blues...
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