A report by The Strategis Group and BDA China says that China is the fastest growing market on the Internet and presents a golden opportunity for equi...
View articleAlthough young consumers are familiar with the leading brands in the offline world, a survey by Forrester Research has found that brands have little c...
View articlePromising to "fill the service gap left by traditional and interactiveagencies" Kathy Sharpe, a former director of interactive marketing at DDBNeedham...
View articleOnline advertisers put entirely too much faith in the performance of their campaign versus a nebulous "industry average." Anyone who has ever planned ...
View articleEuropean online ad sales operation ad pepper media international and Italianonline ad sales firm Active Advertising entered into apartnership agreemen...
View articleWarp 10 Technologies Inc. said that its adsGallery.com site and IBM will sponsor an online creative competitionfor rich media ads. Read More...
View articleTop Web directory Yahoo! UK & Ireland hasentered a UK marketing agreement with satellite broadcasterBSkyB, extending a relationshipbetween Yahoo! and ...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleHere are the Top 25 Web properties for the month of February 1999 accessed from home and work according to Media Metrix. Read More...
View articleComputers are good at collecting data. Day in and day out, web sites collect information on users. As the web becomes more and more like Main Street, ...
View articleGeneral Magic Inc. selected New YorkCity-based LinkShare Corp. as a Web affiliate partnerto attract new subscribers for its voice-enabled services. Re...
View articleDirect marketer MySoftware Co. said it will acquireMarketHome Inc., an e-mail campaignmanagement company in a $15 million all-stock transaction. Read ...
View articleSIMS Communications Inc. retained Interactive Business Channel (IBC) toassist the company in its corporate promotion to investors. Spending was notdis...
View articleiHarvest Corp. launched iHarvest One, a free ad-backedbrowsing companion that helps users with the Web information managementprocess. Read More...
View articleUnix servers will maintain their leadership position, but NT will be the key engine for growth within the worldwide server market, according to arepor...
View articleOnly 2.2 percent of the world's population is currently online, according to eMarketer. But that will soon change with 35.2 million new users going on...
View articleBravo! Marketing, a high-techintegrated marketing communications firm, signed three new to its publicrelations client roster: MiX media, Wireless Onli...
View articleA study by Dabbagh Information Technology predicts the number of Internet users in Arab nations will soon reach 1 million, and they plan on spending m...
View articleAccording to ArabiaTech, there are 400,000 Internet users in Egypt subscribing to 30 ISPs. Read More...
View articleOpt-in e-mail marketing firm NetCreations Inc. launched a newaffiliate program for its PostMasterDirect.com network. Read More...
View articleWeb promotion and search engine optimization service BeFirst.com and VirtualVineyard renewed andexpanded their working agreement. Financial arrangemen...
View articleThe most clicked-on ad banner for the week ending June 27 was an ad for MicroWarehouse that had a 15.6 percentclickrate, according to Web measurement ...
View article24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleIncreasingly, it isn't English, and Computer Economics says languages from the Asia Pacific and Latin American regions will lead the way. Read More...
View articleA lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...
View articleWhat does precision web marketing have to do with branding? No matter what useful and cool one-to-one features you put on your web site or within your...
View articleXML is a lot like Al Gore. You see it around a lot, you're not quite sure what it does, and on the surface, it's not all that darned interesting. Dan ...
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