A simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bi...
View articleBy using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
View articleOMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...
View articleA look at how Google Flight Search would impact the travel sector. Read More...
View articleIf you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Read More...
View articleApple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...
View articleFast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Read More...
View articleThe Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consu...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View articleWhy is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, i...
View articleIn 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. ...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleBetween data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...
View articleThe phases of building an online marketing funnel, with examples from major online travel portals in China. Read More...
View articleThe site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Re...
View articleThe co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including thei...
View articleFacebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Read More...
View articleOlay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Read More...
View articleDevice fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....
View articleThe start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...
View articleSocial media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Read More...
View articleCRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Re...
View articleMany marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...
View articleTalking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Read More...
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