Palo Alto, CA-based online brokerage E*TRADE Group Inc. launched a new,integrated brand advertising campaign featuring the tagline, "It's Time forE*TR...
View articleWindsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumerspromoting Web sites. Read More...
View articleDoubleClick Inc. signed an agreementwith San Jose, CA-based AboveNet Communications Inc. to co-locate itsWeb servers at AboveNet's Tysons Corner, VA a...
View articleThe ISP market in Western Europe was worth $4.3 billion in 1998 according to IDC. Read More...
View articleA report by Deloitte & Touche and VHA Inc. found that 17.5 million adults are using the Internet to search for health information. Read More...
View articleNew York City-based affiliate marketing company LinkShare Corp. named cable veteranJerome (Jerry) H. Kern as the company's chief executive officer, ef...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleWalled Lake, MI-based banner ad exchange BannerCo-Op.com launched a promo campaignthat will award 1 million banner ad impressions to the winner of a d...
View articleChicago-based Newcity.com,a recently launched portalsite linking content from a national network of 45 alternative city andcontent Web sites, launched...
View articleFull-service telecom networks based on Internet Protocol (IP) platforms will not be deployed for another two years, according to a report from Analysy...
View articleEditor's note: What's happening on the always-active industry discussion lists? What's got people riled? What's the buzz? John Day tells all in the fi...
View articleSan Jose, CA-based cost-per-click network Click Agents said it has launched newcode to enable Rich Media ads. Read More...
View articleDoes every button on your site need to be as compelling as a print ad headline? Should every button tease, excite, thrill and delight? Nick doesn't th...
View articleRemember when being on the Net was cool? When it was full of college students, techies, and members of Generation X, Y, Z, or whatever your preference...
View articleFinding it tough to get that vital venture capital? Here's a new model foryou--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboardcampa...
View articleKorea's Internet advertising market is growing energetically, with major search engines such as Naver and Yahoo! Korea enjoying the lion's share. Read...
View articleRichy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...
View articleNielsen and Net Ratings have teamed up to deliver detailed audience information on the Internet, and among the statistics they are keeping track of is...
View articleCadillac signed an extended lease for advertising signs in New York City'sTimes Square, and will promote its Web site as well as vehicle brands there....
View articleIn the '40s and '50s when families gathered around the radio or television on Sunday nights, they relied on their favorite show to be sponsored by bra...
View articleTargeted e-mail marketing firm Digital Impact Inc. said it hassigned 10 new clients, including eToys and Peet's Coffee + Tea. Read More...
View articleHalf the job title is sales. The other half is manager. Janet tells you how to focus on the specific needs in your organization to match skills for op...
View articleNick proudly introduces the Iinternet's newest acronym: M.O.S.T. -- 'My Outstanding Service Team.' It's really how direct marketers can provide the hu...
View articleVancouver, BC-based Stock Research Group Inc., which operates Stockgroup.com and is a subsidiary ofI-Tech Holdings Group Inc., said it plans banner ca...
View articleLA Group Inc., operator of the Ronco and Seen on TV Web sites, expanded itsrelationship for the Ronco site by entering into a revenue-sharing agreemen...
View articleExcite and e-centives Inc., a provider of onlinepromotion solutions, entered an e-commerce and marketing alliance that givesExcite consumers a simple ...
View articleOnline retailer BUY.com Inc. named San Francisco-based advertising agencyBlack Rocket as its global branding partner, without a formal review. Read Mo...
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