Wired Digital, in conjunction with independent research firm Millward Brown Interactive, said anew study shows that rich media advertising significant...
View articleHere are the Top 50 Digital Media Web sites and properties for the month of February 1999 ranked by unique audience according to Media Metrix. These r...
View articleCondéNet, an affiliate of Advance Publications, owner of Conde NastPublications Inc., named Hilary S. Peck as marketing director of CondeNet. Read Mor...
View articleNielsen and Net Ratings have teamed up to deliver detailed audience information on the Internet, and among the statistics they are keeping track of is...
View articleA new interactive agency called Atomic Fusion Inc. officially openedits doors in Atlanta to provide strategic brand development services. Read More...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleThe National Auction Co. LLC in Baltimore launched a television advertisingcampaign designed to reach new and larger audiences for SOLD!, thecompany's...
View articleJapan's domestic Internet advertising market grewby 89 percent in 1998, according to a survey by the nation's topadvertising agency Dentsu Inc. Read M...
View articleSunnyvale, CA-based General MagicInc. has begunadvertising its Portico virtualassistant service in a Web banner campaign. Read More...
View articleWant to be a direct marketer online? Welcome one and all! It's there for the taking. It's a snap. It's a piece of cake! Well, actually... no, it isn't...
View articleSan Carlos, CA-based ImaginOn namedNew York-based HollandAdvertising as agency of record to create an integrated print and broadcastconsumer campaign ...
View articleNew York City-based Web measurement firm Media Metrix named Jim D'Arcangelo assenior vice president, marketing and business development. Read More...
View articleWith Steve Forbes announcing his candidacy for president online, it seems like a good time to look at how candidates are utilizing the Internet to hel...
View articleWhile online shopping and trading have become the newest hobbies of Internet users, online tax filing still has a long way to go. Read More...
View articleThe folks at Media Metrix have been in the business of measuring Web traffic since 1996. In Internet time that's about 1929 (think dog years). Needles...
View articleNot all of us sell objects that are packaged in bubble wrap or a Holstein cow-designed box. Services are a hard sell because they're intangible. Greg ...
View articleRedmond, WA-based drugstore.com inc., a new online retailerof health, beauty and wellness products, signed a sponsorship agreement withExcite Inc. tha...
View articleInternet book retailer Amazon.com is threatening to leaveadvertising agency Foote, Cone and Belding, a unit of True NorthCommunications, if it does no...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View article"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
View articleExtranets aren't just for geeks anymore. They might just be about the smartest way to service customers. But don't take Tom's word for it, check out t...
View articleMBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...
View articleEmeryville, CA-based Novadigm Inc. is bringing Internetadvertising to the ATM and already has signed Wells Fargo Bank, People's Bankin Connecticut and...
View articleA survey of consumers, retailers, and manufacturers done in September of 1998 by Ernst & Young found that online shopping is growing steadily but is s...
View articleMSN sales and marketing, Microsoft Corp.'s online advertising sales andsupport group for the MSN network, launched a new initiative to strengthencusto...
View articleSanta Clara, CA-based USWeb/CKS has signed a lease to occupy afour-story building near San Francisco's Multimedia Gulch. Read More...
View articleFujitsu's WorldsAway Products and ServicesGroup, a developer of virtual communities on the Internet, said that 10 majorFM radio stations have joined i...
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