San Francisco-based Adauction.com and Netcentives, a provider of marketingsolutions for e-commerce, said that Adauction.com will join Netcentives'Clic...
View articleHispanic Media Sales Inc., a marketing, sales and publishing companyspecializing in Hispanic and urban markets based in Cortlandt Manor, NY,launched a...
View articleA new research study indicates that online banner advertisements are just aseffective as television ads in their ability to increase consumer awarenes...
View articleThere are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...
View articleInnovative Medical Services signed anagreement with America Online for banner advertising on its AOL.com Web site. Read More...
View articleThe road to hell on the Net is indeed paved with the very best intentions of online marketers. It's time to detour before it's too late, Sean says. Re...
View articleVAMCOM & Partners, an integratedadvertising,public relations and new media agency, designed a site for Panasonic DVD-RAM,dedicated to the needs of the...
View articleOnline banner advertisements are as effective as television advertisements in their ability to significantly increase consumer awareness of brands, ac...
View articleToronto-based Media Synergy, adeveloper of e-mailmarketing solutions, launched its Agency Advantage Program for interactiveadvertising agencies. Read ...
View articleReal Media and InfiNet reached an agreement for InfiNet tomanage server technology for Real Media's ad network, which offers advertisersspace on more ...
View articleUnauthorized use of logos and images and use of hidden and visible text topthe list of online brand abuses, according to Alexandria, VA-basedCyveillan...
View articleU S WEST Dex has signed a four-year dealwithad network DoubleClick Inc. that ensures Dex'scontinued role as the exclusive third-party reseller of the ...
View articleToronto-based Warp 10 Technologies saidthat its Adsgallery.com portfolio of interactiveadvertising has launched an online book store in affiliation wi...
View articleIt was a good year to be in the e-commerce business -- especially if you are really good at it. Read More...
View articleAtlanta-based Net.B@nk launched anexpanded marketinginitiative for 1999 that includes public relations, strategic marketing andonline and off-line adv...
View articleThe ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...
View articleThe top 25 industry categories increased their Internet ad spending 86.7percent forthe first three quarters of 1998, compared to the same period in 19...
View articleFrance Telecom signed a partnership deal with 24/7 Media Europe for its internationalVoila portal sites. Read More...
View articleWhat do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...
View articleRadioWave.com Inc., a subsidiary of Motorola Inc. and a provider of visuallyinteractive radio for broadcasters, signed with InterVu Inc. to use the la...
View articleFirst there was radio, then television, then PCs, and now the Internet. But there's still only 24 hours in a day. Something had to give, and a report ...
View articleNew York City-based community site theglobe.com signed a million-dollarpartnership/sponsorship deal with Stockplayer.com, a business and financialWeb ...
View articleSan Francisco-based ad network FlycastCommunications Corp. named JeffLehman as vice president of media sales and Fred Ciamaraglia as vice presidentof ...
View articleWhat's the key to writing email copy that works? Nick tested several approaches and found one that won hands- down. And what he found might knock your...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleKnox Nursery is promoting its new www.homegardenerdirect.com sitewith a regional advertising campaign in Parade Magazine on Feb. 14 and 21. Read More...
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