Without fail, every new year begets an occasion to look towards the future. Whether it's Jeanne Dixon predicting alien invaders among the cast of The ...
View articleSnickelways Interactive developed a couponing program for Rand McNally's online store. Read More...
View articleBroadband Internet technologies such as cable, ADSL, and DSL will skyrocket in the next few years according to research by Forrester. Currently, Forre...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articleModelOffice Inc. in Austin, TX, a business productivity software company,signed a sponsorship deal with iVillage.com: The Women's Network. Read More...
View articleMichael Fischler is here to talk about conducting online commerce today. But he's not mentioning shopping carts or credit cards . . . SET or SSL . . ....
View articleE*TRADE Group Inc. entered a strategic marketing partnershipwith CNNfn.com, furthering its strategy of obtaining a significant brandedpresence on top ...
View articleFor advertisers and marketers, tensions in 1999 will build to an explosion in2000, with stemming from electronic marketing, the Internet and global ad...
View articleIntroducing the first in a weekly series of articles that looks at the whys and how tos of targeting on the web. Each Tuesday, this new series offers ...
View articleSo, your campaign has been bought. All the insertion orders are signed, the creative has been trafficked, and your sales reps have called you to confi...
View articleCDKNet.com retainedCommonwealth Associates, a New York based investment bank, to act as anadviser in evaluating whether to accept competing offers whi...
View articleMarket Research firm Harris Black International Ltd. (HBI) launched a new operating group, Harris Interactive,which will develop new data collection m...
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleHere's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleThe National Football League and Lycos Inc. said they have jointly designed and built the official Web site for Super Bowl XXXIII. Read More...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleThe last minute rush to send electronic cards to friends and family helped drive traffic to sites in the Net Ratings' Specialty retailer category up 8...
View articleNick thinks that when people surf the web -- whether to buy, learn, chat or just have fun -- they want to be touched. He thinks we all surf through th...
View articleStarcom Media Services in Chicago, a media services agency owned by the LeoBurnett Company, plans to open Starcom IP, a unit focusing on media plannin...
View articleThe ValueClick Network , a provider of cost per-click (CPC) advertising solutions, said it has signed nine newadvertisers, including ParentTime, Macy'...
View articleWeb measurement firm NetRatings said holiday advertisingonline jumped from 20 percent of total Web advertising during the week of Dec.6, 1998 to 36 pe...
View articleHarpell/Martins & Company in Maynard, MA(HMC), an integrated brand management agency, named Randy Hall as mediadirector. Read More...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleElmhurst, IL-based Follett Corp.'s Higher Education Group said it plans a $10million ad campaign to support the just-launched efollett.com , an online...
View articleInnovative Medical Services said that its keyword banneradvertising and shopping network links with Lycos have been completed and will beeffective on ...
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