GeoCities signed an agreement to license Parable's multimedia technology for useby GeoCities members, allowing GeoCities Homesteaders and GeoShops mer...
View articleDirect marketing e-mail company NetCreations acquiredopt-in service InfoPick.com in Utah. Financial terms ofthe deal were not disclosed. Read More...
View articleHere are the Top 25 Web properties for the month of October 1998 accessed from home and work according to Media Metrix. Read More...
View articleIt appears that Internet users don't mind advertisements on the Internet because they think it keeps them from shelling out money for content. The maj...
View articleNetRatings said that its BannerTrack Service showed Catalog Link was at the top of the list of top 10 ad banners viewed for the week of Nov. 8-14. Rea...
View articleIncentive marketer Cybergold Inc. signed a distribution agreement with America Online for its AOL Instant Messenger service, which allows communicatio...
View articleUS Interactive won the Grand Prize for Interactive Media--Banners for its work for ComedyCentral in the 1998 London International Advertising Awards c...
View articleAdKnowledge said its tracking figures show that as of November, marketshare of the Microsoft Internet Explorer browser surpassed that of NetscapeNavig...
View articleNetGravity said it signed more than 15 new customers for AdCenter, the company's outsourced service solution launched less than three months ago. Read...
View articleOnHealth Network Co. in Seattle said that Nicorette nicotine gum and NicoDermCQ nicotine patch, SmithKline Beecham's top-selling smoking cessation aid...
View articleNarrative Communications Corp., Hewlett-Packard and Amazon.com launched abanner ad that offers consumers an instant excerpt of Tom Wolfe's best-sellin...
View articleUSWeb Corp. and CKS Group Inc. said that the Securities andExchange Commission has declared effective the joint proxystatement/prospectus required in ...
View articleInfoSpace.com Inc. and Mitsui Comtek Corp. formed a strategicalliance to provide InfoSpace.com's technology and content services, includingads, on Mit...
View articleLast week, I reviewed some examples of common mistakes made by community sites. Read More...
View articleINITIO Inc. said it signed contracts to display thecompany's Deerskin Catalog site on AOL, Excite,Netscape, GeoCities, iMall, Motley Fool, Infoseek, A...
View articleHunt Marketing Group , a Seattle-baseddirect marketing firm, has launched The Direct Line, a free online newsletterfor marketers that gives informatio...
View articleSavescreen.com will launch Dec. 10, allowing consumers to build their own personalizedscreensavers containing integrated advertising. Read More...
View articleUS small businesses accessing the Internet increased dramatically from 19.7 percent in 1996 to 41.2 percent in 1998, according to IDC Research. Read M...
View articleBarnesandnoble.com launched a new TVadvertising campaign with a series of 30-second television commercialsstarring authors Scott Adams, Tom Clancy, St...
View articleReading last week's column, you probably gained a renewed respect for the economics of the sales process, and how important it is to maximize the effi...
View articleAccording to statistics compliled by AdKnowledge, market share of Microsoft's Internet Explorer has surpassed that of Netscape Navigator. The data was...
View articleK2 Design Inc. posted aloss of $231,000 from continuing operations for the third quarter ending Sept.30, compared to a loss of about $397,000 for the ...
View articleOnline automotive retailer Autoweb.com launched an offline marketing campaign featuring an emblazoned VW Beetle on a road trip from Nov. 20-29. Read M...
View articleAd sales and marketing company Real Media Inc. launched an advertisingcampaign to promote Real Media's network of more than 550 locally brandednewspap...
View articleA new survey shows that most consumers do not question the editorial integrityof online news providers that engage in commerce initiatives. Read More...
View articleThe Irish Internet Association's online survey of 2,417 Irish Internet users shows that 54 percent of Irish users plan on making an online purchase in...
View articleA study by Nielsen Media Research has shown that Internet access at home has little impact on overall household TV tuning levels. Read More...
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